People's World Chess Championship streams live in Oslo & NYC

Agency Network: 
December 2018


On the occasion of the World Chess Championship between Norway’s Magnus Carlsen and American Fabiano Caruana, VG, JCDecaux Norway and Branded Cities organized their own for the public. Through a big screen at Oslo Central Station and the other at New York's Times Square, people could play chess against each other and interact with each other. Before the real match, the 3-hour live streaming game allowed Norwegians and Americans e to share a simple moment of excitement and friendship across Atlantic Ocean.

Outdoor advertisement created by JCDecaux, United States for VG, within the categories: Media, Sports.

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kleenex's picture

cool idea.

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