Play can become reality

Agency Network: 
Published/Aired: 
August 2016
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Views
2290
Verdant Zeal: Play can become reality
Verdant Zeal Outdoor Ad - Play can become reality

Description

Outdoor advertisement created by Verdant Zeal, Nigeria for Verdant Zeal, within the category: Agency Self-Promo.

Caption

Cutting gun deaths in half by 2025.

Advertising Agency: Verdant Zeal, Lagos, Nigeria
Creative Director / Art Director: Kola Omisore
Copywriters: Fola Omonijo, Tade Adeyeye, Osazee Ihaza
Illustrator: John Adesanya
Additional Credits: Tunji Olugbodi, Dipo Adesida, Ebere Bieni
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Highest Rated

Tade's picture

“The man who moves a mountain begins by carrying away small stones.” ~Confucius

The objective is to cut the number of gun related deaths by half by the year 2025. Personally, I believe its an objective that could be met if we collectively channel our focus in the right direction.

A little try each day and we can move mountains.

Tade
Activity Score 10

home

KOLA OMISORE's picture

This is a campaign against the use of toy guns by small children in Nigeria as such toys may prompt the little ones to do 'unwanted things' in the future life. The tussle of power between street gangs, local cultism and a host of others contributes to the steady rise of gun violence in Nigeria, especially among youths. It is, therefore, necessary to nip it in the bud right from infancy. The influence of toy guns on kids can lead to a culture of violence on the country’s youths and as adults. This campaign is a reminder of the negative impact toy guns could have on the society.
The likes of America, Afghanistan, Pakistan, and a host of others that are campaigning vehemently against it never see it coming... but today it became reality they are trying to reduce.

KOLA OMISORE
Activity Score 74
Creative Director at Verdant Zeal |

Omisore Kola, Creative Thinker/Director, Verdant Zeal, Lagos, Nigeria.

Tade's picture

“The man who moves a mountain begins by carrying away small stones.” ~Confucius

The objective is to cut the number of gun related deaths by half by the year 2025. Personally, I believe its an objective that could be met if we collectively channel our focus in the right direction.

A little try each day and we can move mountains.

Tade
Activity Score 10

home

M-adwoman's picture

Cool stuff.

Solid art work.

M-adwoman
Activity Score 72
Copywriter at Verdant Zeal Marketing Communication Ltd |

F

drebs_'s picture

All youths can relate to this. (https://www.google.com.ng/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad...)

Beautiful Art and Copy, i really love this.
Well done Verdant Zeal, great work

drebs_
Activity Score 53
Videographer |

dreds4life

Amb's picture

Unreal Art direction and execution. Impressive advert. Kudos to Verdant Zeal.

Amb
Activity Score 2
KOLA OMISORE's picture

The world would love to see the end to this...

http://punchng.com/suspect-robs-lekki-residents-toy-gun/

KOLA OMISORE
Activity Score 74
Creative Director at Verdant Zeal |

Omisore Kola, Creative Thinker/Director, Verdant Zeal, Lagos, Nigeria.

PhilFlow's picture

Stop our kids from carrying guns, stop bloodshed, make our unborn generation live in a beautiful world where they can mingle freely without fear for their lives.... Bravo VZ

PhilFlow
Activity Score 2
Graycee's picture

A very rare campaign. Best to "catch them young" to avoid future uncertainties.
Lets start within our niche, that could make all the difference we need.

Graycee
Activity Score 52
Other
Yasir Biobaku's picture

Really amazing ad. I love this.

Yasir Biobaku
Activity Score 2
kokoz's picture

bad art direction, very weak cgi craft

kokoz
Activity Score 211
Art Director
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