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Monster murals

Campaign
Agency Network: 
Published/Aired: 
November 2014

Also From This Campaign 4

Description

Addressing the flashpoint topic of bullying, Vancouver Opera’s production of Stickboy aims to take opera back to its roots as a place for discussion and realization. Composed by Neil Weisensel with libretto by spoken-word artist Shane Koyczan, Stickboy is a courageous and visually stunning opera, which explores the inner life of a young boy transformed by bullying. To promote the show to a younger audience, Vancouver Opera and DDB Canada have created a powerful street art initiative.

Stickboy Animations and Illustrations used in video: Giant Ant

Outdoor advertisement created by DDB, Canada for Vancouver Opera, within the category: Recreation, Leisure.

Advertising Agency: DDB Canada Vancouver
Chief Creative Officer: Cosmo Campbell
Executive Creative Directors: Cosmo Campbell, Dean Lee
Associate Creative Director: Daryl Gardiner
Copywriter: Geoff Vreeken
Art Director: Daryl Gardiner
Agency Producer: Erica Jonsson
Account Director: Amanda Downs
Strategist: Marty Yaskowich
Mural Artists: Ben Tour, Chairman Ting, Nick Gregson, Ola Vola
Video Production: Salazar Films
Video Project Management: Field Trip
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Highest Rated

damnson's picture

So the idea is to hire street artists, to create murals for the play? And you created a 2:38 long case study for it? Amazing. Simply amazing. And not in a good way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

damnson's picture

So the idea is to hire street artists, to create murals for the play? And you created a 2:38 long case study for it? Amazing. Simply amazing. And not in a good way.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Solid video.

kleenex
Activity Score 58623
Web Designer/Developer
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