To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.
Outdoor advertisement created by Wasserman, Canada for Vancity Credit Union, within the category: Finance.
Creative Director: Liam Greenlaw
Associate Creative Director: Allen Forbes
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly