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Under the Table

Campaign
Agency Network: 
Published/Aired: 
May 2014
Vadilal:  Under the Table

Description

Outdoor advertisement created by Famous, India for Vadilal, within the category: Food.

Caption

Never enjoyed under the table.
Who says you can't be good in today's world? Made with honesty, love and simply the best ingredients on Earth.
Nothing but Goodness.

Advertising Agency: Famous Innovations, Mumbai, India
Creative Director: Raj Kamble
Art Director: Sagar Pednekar
Copywriter: Wayne Fernandes
CGI company: Cocktail Art
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flurl's picture

This is positively stunning work. Refreshing approach to a headline-driven campaign.

Unfortunately, the copy falls short for me, and I think the tenuous strategy/insight is to blame.

flurl
Activity Score 97
zildo's picture

nice

zildo
Activity Score 122
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