Motorcycle Safety Campaign, Bug

Campaign
Agency Network: 
Published/Aired: 
May 2010
Utah Department of Public Safety:  Motorcycle Safety Campaign, Bug

Description

Outdoor advertisement created by Richter7, United States for Utah Department of Public Safety, within the category: Public Interest, NGO.

Caption

To cars and trucks you're the bug.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
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Pedestrian's picture

These don't seem to flow as smoothly prior years' "Ride Aware" stuff.

Pedestrian
Activity Score 492
Abrahams's picture

wonderful...message execution excellent!

Abrahams
Activity Score 109
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