In the shadows

Campaign
Agency Network: 
Published/Aired: 
June 2012
Upstairs Downstairs:  In the shadows

Description

Upstairs Downstairs is a show about two classes living under one roof in 1930s England. To demonstrate this clear and often cruel class division using posters, DraftFCB Auckland gave the rich "upstairs" portion of the cast the prime media space and gave the "downstairs" servants what was left.

Outdoor advertisement created by FCB, New Zealand for Upstairs Downstairs, within the category: Media.

Advertising Agency: Draft FCB, Auckland, New Zealand
Executive Creative Director: Regan Grafton
Creative Head: Kelly Lovelock
Creative: Matt Williams
Group Account Director: Toby Sellers
Account Director: Sally Willis
Agency Producers: Kelly Gillard, Freddie Coltart
Account manager: Jess Sheffield
Retoucher: Graeme Cooper
Senior Planner / Buyer: Karen Tipper
Planner / Buyer: Nicole Earnshaw
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Highest Rated

morse's picture

Really nice!

morse
Activity Score 18121
Art Director |

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morse's picture

Really nice!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

another winner of an idea.

kleenex
Activity Score 57885
Web Designer/Developer
Nike Diesel's picture

Nice one.

Nike Diesel
Activity Score 13714
Art Director
thedesignaddict's picture
thedesignaddict
Activity Score 5403
Art Director at Freelance
Nike Diesel's picture

and?

Nike Diesel
Activity Score 13714
Art Director
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