World Toilet Day 2018
Description
To mark World Toilet Day on 19th November, we partnered up with UN-Water to raise awareness and donations through a creative campaign.
It may sound funny, but toilets are the most overlooked human right. Every year, over 360,000 children die from preventable diseases cause by poor sanitation.
The creative was founded on an untold truth…the global sanitation crisis claims more casualties through illness than any war.
Outdoor advertisement created by The People, United Kingdom for UN-Water, within the category: Public Interest, NGO.
Strategy Director: Kian Bakhtiari
Creative Director: Zahid Anwar
Videographer: Fayyadh Shamsuddin
They are, but it also requires infrastructure e.g. waste management system.
K.B
The aim of the campaign was to get the people of London to see the humble toilet in a completely new light. This meant: grabbing their attention, making them aware of the problem and re-framing toilets as a cause which they can easily connect and donate to.
K.B
If anyone else views this campaign - I would love to hear your views and feedback?
K.B
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