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World Toilet Day 2018

Agency Network: 
Published/Aired: 
November 2018
UN-Water: World Toilet Day 2018
UN-Water Outdoor Ad - World Toilet Day 2018

Description

To mark World Toilet Day on 19th November, we partnered up with UN-Water to raise awareness and donations through a creative campaign.

It may sound funny, but toilets are the most overlooked human right. Every year, over 360,000 children die from preventable diseases cause by poor sanitation.

The creative was founded on an untold truth…the global sanitation crisis claims more casualties through illness than any war.

Outdoor advertisement created by The People, United Kingdom for UN-Water, within the category: Public Interest, NGO.

Advertising Agency: The People, London, United Kingdom
Strategy Director: Kian Bakhtiari
Creative Director: Zahid Anwar
Videographer: Fayyadh Shamsuddin
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Highest Rated

kleenex's picture

Yes we need this day.

kleenex
Activity Score 57563
Web Designer/Developer
kleenex's picture

Yes we need this day.

kleenex
Activity Score 57555
Web Designer/Developer
Damanwithdaplan's picture

Just googled it, it's an official UN observance day.

Damanwithdaplan
Activity Score 7
johnwayne100's picture

Wow, toilets are a game changer!

johnwayne100
Activity Score 15
KianBakhtiari's picture

They are, but it also requires infrastructure e.g. waste management system.

KianBakhtiari
Activity Score 7
Planner at The People |

K.B

johnwayne100's picture

Makes sense. Not an easy job.

johnwayne100
Activity Score 15
Damanwithdaplan's picture

I never knew such a day existed

Damanwithdaplan
Activity Score 7
KianBakhtiari's picture

The aim of the campaign was to get the people of London to see the humble toilet in a completely new light. This meant: grabbing their attention, making them aware of the problem and re-framing toilets as a cause which they can easily connect and donate to.

KianBakhtiari
Activity Score 7
Planner at The People |

K.B

johnwayne100's picture

If I saw these posters, I would certainly look twice too!

johnwayne100
Activity Score 15
KianBakhtiari's picture

If anyone else views this campaign - I would love to hear your views and feedback?

KianBakhtiari
Activity Score 7
Planner at The People |

K.B

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