Romania is among the last 3 countries in Europe in terms of the number of blood donors. Only 1.7 % percent out of a population of 20 million people has actually donated blood and only 14% of those are young donors. UNTOLD Festival takes place in Cluj Napoca, in between 30 July and 2 August, in the very heart of Transylvania, a place made famous around the world thanks to blood hungry vampires, notably Bram Stocker’s Dracula. In the context of the local blood donors shortage, UNTOLD Festival and INTS decided to take a stand and help raise awareness around the problem by launching a campaign inspired by the very same stories that made the country famous.
Outdoor advertisement created by McCann, Romania for Untold Festival, within the category: Recreation, Leisure.