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Making the invisible visible

Agency Network: 
Published/Aired: 
June 2014
Unicef:  Making the invisible visible
Unicef Outdoor Ad -  Making the invisible visible

Description

Outdoor advertisement created by All Channels, Bulgaria for Unicef, within the category: Public Interest, NGO.

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria
Creative Director: Marin Kostov - Muro
Art Director: Radostin Hristov
Copywriter: Maria Makedonska
Account Executive: Natalia Halacheva
Production Manager: Mihail Toshev
Media Manager: Gergana Petrova
Additional credits: IDEA Comm
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Highest Rated

John Obraz's picture

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

John Obraz
Activity Score 22
Creative Director at Senior creative director
maper's picture

Clever idea.

maper
Activity Score 208
Copywriter at Circul8
Darko Bosnar's picture
Darko Bosnar
Activity Score 396
Other at IMAGO ADVERTISING AGENCY - ZAGREB |

Innovation & Art Director
https://www.behance.net/darkobosnar

murkata's picture

Quite different in terms of message and execution imo. We had the oppressor's shadow in a frame in the TVC of this campaign and our AD had the idea if we can transfer it in OOH, this is where the "inspiration" came from. :)

murkata
Activity Score 6
Creative Director at All Channels Communication
jazzper's picture

Good point Darko.

jazzper
Activity Score 145
Loud1's picture

Amazing! I love the idea, very effective.

Loud1
Activity Score 35
Graphic Designer
John Obraz's picture

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

John Obraz
Activity Score 22
Creative Director at Senior creative director
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