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Making the invisible visible

Agency Network: 
Published/Aired: 
June 2014
Unicef:  Making the invisible visible
Unicef Outdoor Ad -  Making the invisible visible

Description

Outdoor advertisement created by All Channels, Bulgaria for Unicef, within the category: Public Interest, NGO.

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria
Creative Director: Marin Kostov - Muro
Art Director: Radostin Hristov
Copywriter: Maria Makedonska
Account Executive: Natalia Halacheva
Production Manager: Mihail Toshev
Media Manager: Gergana Petrova
Additional credits: IDEA Comm
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Highest Rated

John Obraz's picture

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

John Obraz
Activity Score 22
Creative Director at Senior creative director
maper's picture

Clever idea.

maper
Activity Score 208
Copywriter at Circul8
D_arko's picture
D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

murkata's picture

Quite different in terms of message and execution imo. We had the oppressor's shadow in a frame in the TVC of this campaign and our AD had the idea if we can transfer it in OOH, this is where the "inspiration" came from. :)

murkata
Activity Score 6
Creative Director at All Channels Communication
jazzper's picture

Good point Darko.

jazzper
Activity Score 145
Loud1's picture

Amazing! I love the idea, very effective.

Loud1
Activity Score 35
Graphic Designer
John Obraz's picture

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

John Obraz
Activity Score 22
Creative Director at Senior creative director
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