Unicef

Making the invisible visible

Bulgaria
Agency Network: 
All Channels
Published/Aired: 
June 2014
Posted: 
July 02, 2014
Like
48
Comments
6
Unicef: Making the invisible visible
Unicef Outdoor Ad - Making the invisible visible

Tags

Outdoor Bulgaria Public Interest, NGO Unicef All Channels

Description

Outdoor advertisement created by All Channels, Bulgaria for Unicef, within the category: Public Interest, NGO.

Advertising Agency: All Channels | Advertising, Sofia, Bulgaria
Creative Director: Marin Kostov - Muro
Art Director: Radostin Hristov
Copywriter: Maria Makedonska
Account Executive: Natalia Halacheva
Production Manager: Mihail Toshev
Media Manager: Gergana Petrova
Additional credits: IDEA Comm
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Highest Rated

John Obraz's picture
Jul 09, 2014 - 7:45

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

John Obraz
Activity Score 22
Creative Director at Senior creative director
Like
4
maper's picture
Jul 02, 2014 - 22:07

Clever idea.

maper
Activity Score 208
Copywriter at Circul8
Like
1
D_arko's picture
Jul 03, 2014 - 3:58

Looks like this was inspired by:

http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

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murkata's picture
Jul 03, 2014 - 4:34

Quite different in terms of message and execution imo. We had the oppressor's shadow in a frame in the TVC of this campaign and our AD had the idea if we can transfer it in OOH, this is where the "inspiration" came from. :)

murkata
Activity Score 6
Creative Director at All Channels Communication
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jazzper's picture
Jul 03, 2014 - 10:57

Good point Darko.

jazzper
Activity Score 145
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Loud1's picture
Jul 03, 2014 - 18:22

Amazing! I love the idea, very effective.

Loud1
Activity Score 35
Graphic Designer
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John Obraz's picture
Jul 09, 2014 - 7:45

thanks Darko, I agree. Of course, it might be unintentional but nevertheless same idea as http://adsoftheworld.com/media/outdoor/hrabri_telefon_helpline_for_chi...

John Obraz
Activity Score 22
Creative Director at Senior creative director
Like
4
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