Closing eyes

Agency Network: 
Published/Aired: 
November 2012

Description

On Tuesday November 20th (United Children's Day) UNICEF The Netherlands launches it's "WE BELIEVE IN ZERO" campaign with an imposing kick off. During a period of 24 hours, 19.000 pairs of children's eyes were shown on the LCD screens that wrap around Amsterdam's landmark the Ziggo Dome. Every 4,5 seconds a child closes its eyes. After 24 hours all children had closed their eyes while meanwhile the counter added up to 19.000.

Outdoor advertisement created by Roorda Reclamebureau, Netherlands for Unicef, within the category: Public Interest, NGO.

Caption

Today again 19000 children died for reasons we can prevent.
We believe in zero.

Advertising Agency: Roorda Reclamebureau, Amsterdam, The Netherlands
Creative Director / Art Director: Joeri Jansen
Copywriter: Jan Bennink
Photographer: Merlijn Hoek
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Highest Rated

Grrrr's picture

19000 children died where?

Grrrr
Activity Score 1961
Illustrator
Feysless's picture

i like the execution

Feysless
Activity Score 2657
Art Director |

groovy baby!

Grrrr's picture

19000 children died where?

Grrrr
Activity Score 1961
Illustrator
walkingwanny's picture

in this world. everyday.

walkingwanny
Activity Score 33
kleenex's picture

NO...

kleenex
Activity Score 58777
Web Designer/Developer
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