In order to bring to life that feeling of being caught out in the rain, we created ads from the POV of people seeing their own reflection in that first raindrop as they look up at the sky.
Outdoor advertisement created by Cossette, Canada for UmbraCity, within the categories: House, Garden, Personal Accessories, Retail Services.
Global Creative Directors: Peter Ignazi, Carlos Moreno
Executive Creative Director: Katie Ainsworth
Creative Director: Scott Schneider
ACD/Writer: Brian Quittenton
Senior Art Director: Kelsey Hughes
Senior Producer: Dawn-Marie Mills
Photographer: Lindsay Siu
Cgi: Pierre Bourjo
Studio Artist: Andrea Fiander
Account Director: Garnet Nelson