Your knowledge has gone past its expiration date.
The world is changing so quickly that it takes a lifetime to learn your craft. The marketing we studied a decade ago is already dead. In order to demonstrate this, we took Philip Kotler’s cult marketing book and millions of spores of mold, placed them together in a citylight panel and… let time show off its strength.
Outdoor advertisement created by BBDO, Ukraine for Ukrainian Marketing Forum, within the category: Public Interest, NGO.
Executive Creative Director: Anze Jereb
Creative Director: Denis Keleberdenko
Senior Copywriter: Julia Kolesnik
Art Director: Maria Plotnikova
Head of Design Studio: Maria Teterin
Designers: Togzhan Slyamgaliyeva, Kseniya Milchenko, Alexandr Onatsky
Account Manager: Alisa Komm
Client Service Director: Irina Danilevskaya
Chief Executive Officer: Victor Ishkov
Cameraman: Anton Ivanov
Microbiologist: Galeb Al-Maali, Candidate of Biological Sciences, Junior Researcher