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Appear

Agency Network: 
Published/Aired: 
March 2009
UHU:  Appear
UHU Outdoor Ad -  Appear

Description

During the first days, this is just a yellow billboard. But as time passes, the message (shape of the tube), written with UHU GLUE, starts to appear.
Pollution, dust, papers and other urban elements that flow over our heads will stick to the glue and give shape to the image. At the same time, this billboard communicates the brand and shows the benefit of the product.

Advertising School: Miami Ad School Europe
Art Director: Frederico Gasparian
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Guest's picture

Brilliant Creative Genius>>>>

Guest
Guest's picture

Come on Frederico!

Guest
KOWU's picture

thank you!

KOWU
Activity Score 111
Miami Ad School Europe
slowrider's picture
slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

Not bad...

Guest
Guest's picture

Really good!!! XD

Guest
Wordnerd's picture

come on. this genius idea has been exploited enough, don't tell me you students didn't do your research.

and you don't do uhu a favor in writing their logo in dirt, dust and dead insects. besides, you just tell people it's glue. and they know that

Wordnerd
Activity Score 6692
Copywriter
KOWU's picture

yes I do!

KOWU
Activity Score 111
Miami Ad School Europe
cperry's picture

I am not sure effective these time lapse billboards would be. Its a cool thought when u see it all at once like this but to a one time viewer it just looks like a f'd up billboard. Good first thought but there are boundaries in this business, the trick is to rock it out within those boundaries.

cperry
Activity Score 280
Guest's picture

It would be better for ariel, in a white billboard. It would be GP outdoor. But not like this.

Guest
Guest's picture
Guest
Guest's picture

really good

Guest
Roberta_Fetback's picture

Where tha` fuck you live, dude? If I where you i`d ask trash company to work harder..

Roberta_Fetback
Activity Score 9
NatalieM's picture

Yes, this idea has definitely been used, but it's usually to show how bad the pollution and trash is in a city.

It works for glue, but it has a negative connotation because of all the garbage. Don't you think?

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Rethink did the same thing, only better, a couple years ago for Orkin Pest Control.

http://images.google.com/imgres?imgurl=http://commercial-archive.com/n...

Guest
Guest's picture

Yeah it is absolutely the same idea and concept. Also is that really the message that you want to say about glue? Use it and all kinds of dirt and crap will stick it.

Guest
Guest's picture

Again??????

Guest
Guest's picture

the board looks fake, want to see real photos.

Guest
KOWU's picture

It's a student work, this is only an idea (layout).

KOWU
Activity Score 111
Miami Ad School Europe
Guest's picture

...and a COPIED one at best. This won't help your student book one bit.

Guest
KOWU's picture

you really think if I had copied this work I would send to this website? Don't make a statement of what you don't know and sign your name when you comment.
good day to you!

KOWU
Activity Score 111
Miami Ad School Europe
gmint7's picture

:::J:::
it's by a student..
geez. . some people are just hard to please..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

pabloaotw's picture

Es una buena idea, Federico. Confío en que se te ocurrió genuinamente y no lo copiaste. No te desanimes por los comentarios. Saludos!

pabloaotw
Activity Score 235
Art Director
KOWU's picture

thank you Pablo.

KOWU
Activity Score 111
Miami Ad School Europe
Guest's picture

soo cool!!

Guest
Kefe's picture

The best use of this was for Spiderman on TV2 in New Zealand done by Saatchi & Saatchi

Kefe
Activity Score 53
Guest's picture

a mi me gusta mucho! y aunque fui a ver las referencias de trabajos anteriores similares, eso no le quita mérito a lo que hiciste. cómo si no hubiesemos visto campañas gigantes de marcas tanto o más gigantes basadas en lo mismo... y no me alcanza la web para ejmplos de cosas, que más de uno aplaudiría...

demasiada sovervia...

la verdad me gusta mucho.

te hago una pregunta, dónde estás estudiando???

Guest
KOWU's picture

Miami Ad School Europe, ubicada en Hamburgo, Alemania.
http://locations.miamiadschool.com/hamburg

KOWU
Activity Score 111
Miami Ad School Europe
Guest's picture

the sticky part should be the tube. assfucks.

Guest
Domino's picture

Well done frederico! I think its an awesome idea, i think some people just live for finding things that have been "done before". That should not take anything away from you having an inspired thought, and to all you little bitches like "wordnerd" give the dude a break- he's still a student- and I'd LOVE to see some of your student work! I'm sure that every piece in your book is a creative innovation and that you shit ice-cream.

Domino
Activity Score 42
Art Director
Wordnerd's picture

listen domino: if i have an idea i WANT people to tell me if it's done. and this one was done at least twice. thing is, both of them have a better message than 'it's glue!'. so it's just fair to tell him, so he doesn't put it in a portfolio and piss somebody off who might think he stole it. to say this is an awesome idea in fact makes you a bitch.

And now take a look and shut up:
http://adsoftheworld.com/media/ambient/tide_longer
http://adsoftheworld.com/media/ambient/friends_of_the_earth_the_sticky...

thank you

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Stefan Sagmeister?

Guest
Guest's picture

amazingly done...just love the idea!

Guest
Guest's picture

definitely brilliant!! well done

Guest
sirvan's picture

Nice IDEA... shame it's not real.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

louie_wang's picture

very nice!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
Guest's picture

Why are all the positive comments written by 'guest'. Sounds very suspicious to me. If people really thought stuff here was cool, then they'd put their name under their comments. This system doesn't work.

Guest
gmint7's picture

:::J:::

put yours too : )

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

hahahaha, relax gmint7 (sorry but i don't know your name). This comment came from some jealous and looser student of MASE, and i know who posted. If he lost time to come here and write this king of thing, we have to feel pain of him......
LOOSER!

Guest
Guest's picture

Why are all the positive comments written by 'guest'. Sounds very suspicious to me. If people really thought stuff here was cool, then they'd put their name under their comments. This system doesn't work.

Guest
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