Agency Network: 
Published/Aired: 
May 2010
Twin Cities YMCA:  Fatpants
Twin Cities YMCA Outdoor Ad -  Fatpants

Description

We helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y¹s weight loss programs. The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. In just a few months, thousands of pants were collected and donated to the local Salvation Army.

Outdoor advertisement created by Preston Kelly, United States for Twin Cities YMCA, within the category: Public Interest, NGO.

Caption

Lose the weight. Donate the pants. Fatpants.org

Advertising Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Brett Knutson
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Highest Rated

Guest's picture

it's forced

Guest
Chris's picture

Similar Idea been done before, can't find the link but it was done for a good Samaritan client. Where homeless people could take the jackets from the billboard and it would reveal the headline.

Chris
Activity Score 1925
Art Director
TommyO's picture

Sounds interesting. I wish someone would post a link here, I'd like to see that.
This one is also nice, I like it a lot. Would be funny to see MY pants hanging on a billboard. :-)

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

there are no new ideas. therefore, you are retarded.

Guest
Guest's picture

it's forced

Guest
Guest's picture

But people who need the donated pants are poor means they don't have money to buy food, means they are slim and those pants are useless for them....
right??

Guest
AmOgodzzz's picture

Not in America. Our poors are just as fat as the rest of us. The cheapest food (canned goods, McDonald's, Chinese food, processed meats, etc.) have the highest fat content and contain alarming amounts of high fructose corn syrup which tends to make you pack on the pounds very quickly.

AmOgodzzz
Activity Score 822
Copywriter at School of Visual Arts
ERROR404's picture

nice concept!

ERROR404
Activity Score 766
design akademie berlin, Hochschule für Kommunikation und Design | FH
headoffice Communication's picture

I like the idea, it's humorous and attractive.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
jackmancer2017's picture

Yep good idea. Maybe a billboard wasn't the best media though.

jackmancer2017
Guest's picture

This ad is to get people to work out... Donating your pants is the benefit of exercising with the Y. Genius!

Guest
Billoughsby's picture

And we all love the word fatpants. It's just fun to say.

Billoughsby
Activity Score 5140
Art Director |

That's it.

Guest's picture

Great use of outdoor. It's visually interesting and breaks through. Feels like a brave step for a brand like the Y. Nice work.

Guest
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