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Cutting edge - Sausage

Campaign
Agency Network: 
Published/Aired: 
May 2015

Description

Inspired by the chefs, and mimicking their work, our idea clearly demonstrated the prowess of the TRAMONTINA knives for sharp precision cutting, which are the unique differentiating qualities of the Tramontina brand.

We devised a special mechanism to bring the idea to life, which was implemented across all the pieces of communication. The idea intrigued customers visiting the showroom as it gave the illusion of the vegetables being neatly cut, and equally generated high customer engagement when interacting with the communication piece in magazines.

We used special paper material that could be easily shaped to produce this unique effect.

Outdoor advertisement created by FCB, Saudi Arabia for Tramontina, within the category: Retail Services.

Caption

Finally cutting-edge technology comes to the cutting edge.

Advertising Agency: Horizon FCB, Riyadh, Saudi Arabia
Creative Director: Nayef Mujaes
Art Director: Onur Karakurt
Copywriter: Aseel Aldowihi
Illustrators: Lawrence Lee, Sami Al Jaber
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Highest Rated

CrackerJackFlash's picture

Ouch, that's good!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Dzsoi's picture

Love this idea, clever!

Dzsoi
Activity Score 8559
Copywriter at Brightly
kleenex's picture

Winner!!

kleenex
Activity Score 53951
Web Designer/Developer
halaby87's picture

clean

halaby87
Activity Score 10388
CrackerJackFlash's picture

Ouch, that's good!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

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