Tradus.com is an online marketplace for heavy machinery which recently launched in Germany, The Netherlands, Romania and Poland. For their first campaign we needed an eye-catching idea with lasting impact, one that shows what they do, at first sight.
So, we transformed the iconic search bar into the same vehicles Tradus sells on their platform.
Outdoor advertisement created by Proximity, Germany for Tradus.com, within the category: Retail Services.
Chief Creative Officer: Wolfgang Schneider
Creative Managing Director / Executive Creative Director: Tim Wettstein
Creative Directors: Nuno Melo Cristino, Sebastian Steller
Art Director: Hugo Suissas
Copywriter: Tiago Silva
Final Artwork: Farhad Abasov