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Upside-Down

Agency Network: 
Published/Aired: 
January 2010
Toyota:  Upside-Down
Toyota Outdoor Ad -  Upside-Down

Description

Part of an ongoing campaign touting the client's honest, straightforward approach. Conceived and posted before Toyota's recent troubles for what it's worth.

Outdoor advertisement created by Richter7, United States for Toyota, within the category: Automotive.

Caption

Upside-down ads are hard to ignore.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Gary Sume
Art Director: Ryan Anderson
Copywriter: Gary Sume
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Highest Rated

zerocool's picture

upside down ads can suck my dik

zerocool
Activity Score 455
Phil Lestino's picture

True...

Phil Lestino
Activity Score 1684
Hiperion's picture

Forced...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
spiergallo's picture

True, but not in a world that runs contrary ...

spiergallo
Activity Score 69
Art Director
JamaisVu's picture

plz no more upside down ads!

JamaisVu
Activity Score 408
Enzogol's picture

The tipical outdoor made for tha festivals. In a highway its imposible to understand.

Enzogol
Activity Score 12
Producer/Director at SDP Productions
Enzogol's picture

The tipical outdoor made for the festivals. In a highway its imposible to understand.

Enzogol
Activity Score 12
Producer/Director at SDP Productions
Pushkaraj Shirke's picture

IM SICK OF UPSIDE DOWN!
how bout this upside down roadsign: "If you're reading this straight, you are also probably regretting that drink." Don't drink and drive.
I DID THAT IN COLLEGE!

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

Prime83's picture

Enzogol is right, it is impossible to get the message. It is a waste of money.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
xyrus's picture

Upside down ads... seems like they are too desperate and want to be noticed.

xyrus
Activity Score 6
Graphic Designer at MacCann Worldgroup Nicaragua
Huub's picture

Car crash ad?

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
zerocool's picture

upside down ads can suck my dik

zerocool
Activity Score 455
Dzsoi's picture

Yeah, yeah, noticed, but not readable in 1-2 sec. Waste of money, well said.

Dzsoi
Activity Score 8611
Copywriter
pixels's picture

Upside down ads are not even readable in 2-3 seconds.

pixels
Activity Score 19
Other
MJStinson77's picture

Not functional. So what, they have an upside down billboard. Why does that make me want to buy a Toyota?

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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