Pre-collision

Agency Network: 
Published/Aired: 
December 2009
Toyota:  Pre-collision
Toyota Outdoor Ad -  Pre-collision

Description

Outdoor advertisement created by Saatchi & Saatchi, Canada for Toyota, within the category: Automotive.

Caption

The all-new Prius pre-collision system can detect a potential impact before you do.

Advertising Agency: Saatchi & Saatchi, Toronto, Canada
Creative Director: Brett Channer
Art Director: Basil Cowieson
Copywriter: Tal Wagman
Account Director: Bryan Weir
Digital Composition: Basil Cowieson
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Highest Rated

CrackerJackFlash's picture

enod llew

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

morse's picture

Cool and simple idea.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

keboin's picture

nice!

keboin
Activity Score 41
Graphic Designer
Roshan Quintus's picture

yes cool

Roshan Quintus
Activity Score 665
Saatchi & Saatchi - Sri Lanka |

bite me

jackmancer2017's picture

I wouldn't read it, seriously. I'm there to wash my hands, to my hair, not to be some Robert Langdon decyphering this poster.

jackmancer2017
flanders's picture

well, good thinking, but not a clever ads, honestly.

flanders
Activity Score 34
Art Director
CrackerJackFlash's picture

enod llew

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

RisingStar's picture

Feels forced.

RisingStar
Activity Score 26
WillyLatasa's picture

Excellent!!!

WillyLatasa
Activity Score 614
Art Director at Sinus.la |

"Bright ideas bring better results"

silvi's picture

Cool, but limited public.

silvi
Activity Score 4170
Copywriter
raghavendra's picture

idea's good

raghavendra
Activity Score 232
Copywriter
CopyRight's picture

A place other than a bathroom could work better

CopyRight
Activity Score 713
rolling.stone's picture

nice idea

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

crystsymond's picture

not getting

crystsymond
Activity Score 17
Art Director
gravity's picture

you have to be in exactly the same angle which that explanatory photo was taken. otherwise you wouldn't see the reflection and get the idea. nice thinking but won't work in "most viewpoints."

gravity
Activity Score 181
Art Director at Sistemsensin
Najem's picture

Nice!!

Najem
Activity Score 18
andyStock's picture

This is really good. I thought it was OK, until I saw that the copy was reversed - which meant it took me a while to realise that the mirror images were meant to show cars about to collide. The Prius would have detected an iminant collision before I did. Perfect.

andyStock
Activity Score 666
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