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Life Style Capsule, Woman

Campaign
Agency Network: 
Published/Aired: 
May 2011
Toyota:  Life Style Capsule, Woman

Description

Outdoor advertisement created by Saatchi & Saatchi, Slovenia for Toyota, within the category: Automotive.

Caption

Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc
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Hammad S's picture

That kid doesn't look normal....meaning, it looks like they switched bodies on the girl. And I don't understand how it's a getaway..

Hammad S
Activity Score 484
shahidali's picture

Fantastic role reversal. Love the copy. Simple and Excellent.
In execution, some finer details may have been taken care of. But these areas will always remain.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

morse's picture

It works.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

it works for me.

kleenex
Activity Score 58667
Web Designer/Developer
ace85le's picture

Worse than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.

ace85le
Activity Score 3935
Marketing Manager |

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Glut's picture

works yeah but is a weak idea guys, come on!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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