Life Style Capsule, Man

Agency Network: 
May 2011
Toyota:  Life Style Capsule, Man


Outdoor advertisement created by Saatchi & Saatchi, Slovenia for Toyota, within the category: Automotive.


Getaway Car

Advertising Agency: Saatchi & Saatchi, Ljubljana, Slovenia
Creative Director: Matej Kodric
Art Director: Aleksandar Jordacevic
Copywriter: Jernej Markelj
Photographer: Tomo Brejc
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Hammad S's picture

See this makes more sense than the woman one

Hammad S
Activity Score 484
shahidali's picture

Loved the idea and the copy. AND the role reversal.

Activity Score 4067
Dhaka, Bangladesh |


andylefty's picture

I see how hobbies are an escape from the kids but the message conflicts with the previous ad as if women want to spend time with their kids and men don't. For that reason, it doesn't work for me.

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

Well done.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Bob.C's picture

Like the idea of the getaway & simple copy, but don't like the imagery. Partially because I agree with Andreas, the way the child is used makes things complex. As a father spending time with my child is a burden and the car represents freedom from that vs as a mother work represents a burden and spending time with my child represents freedom. It would have been cleaner to go from maybe a suit to surfing (ok not imaginative but more that direction)

Activity Score 1155
Copywriter at Convince Ltd |

= =

CriticalVoice's picture

It would have been better if the woman could escape from the stresses of family life and goes surfing.

Activity Score 165
ace85le's picture

Better than the other one. It's actually wrong to assume that women want to spend time with kids. It's precisely because they are already spending more time with kids than men that they need an extra vacation.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture


Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

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