Fake camera for the fake handicapped

Agency Network: 
Published/Aired: 
December 2015

Description

Outdoor advertisement created by Y&R, Peru for Toyota, within the category: Automotive.

Advertising Agency: Y&R, Lima, Peru
General Creative Directors: Tin Sanchez, Fernando Iyo
Copywriter: Paulo Castro
Digital Director: Ed Felix
Art Directors: Serggio Figueroa, Kevin Caro, Karyn Kahn
Social Media Team: Ivan Quinones, Hector Mejia, Vanesa Huaynalaya
Agency Excutive Producer: Leoni Lizarzaburu
Account Director: Romina Fuks
Account: Karen Slaked, Giuliana Rojas
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Highest Rated

halaby87's picture

now they know its fake ;]

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

kleenex's picture

This is a great idea, but the camera needs to be real.

kleenex
Activity Score 58777
Web Designer/Developer
halaby87's picture

now they know its fake ;]

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

Pete R.'s picture

Why not make it real? It's not like it's a cost issue, is it?

Pete R.
Activity Score 3412
Illustrator
tim_bro1's picture

Ermmm.... But then they're using real cameras to make the case study?

tim_bro1
Activity Score 142
Copywriter at Innocean Worldwide Australia
sharper's picture

I don't think it is creative idea. it's quite common, even an ordinary traffic control worker would think 100 times a day about that idea.

sharper
Activity Score 30
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