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Orland the orca, Sol the harbour seal and Simon the salmon

Published/Aired: 
July 2011
Tourism Victoria Outdoor Ad -  Orland the orca, Sol the harbour seal and Simon the salmon

Description

To inspire Canadians from the inland city of Calgary, Alberta to visit the island city of Victoria, BC, we reminded them about what we have that they don’t… the ocean. We created humourous stories around three ocean creatures that are on the lam from Victoria, BC: Orland the orca, Sol the harbour seal and Simon the salmon. Stories lived online at www.tourismvictoria.com/calgary and were pushed out through press releases and social media channels. Then we plastered Calgary with wanted posters, took out full page ads in the newspapers and put the call out on radio stations to spread our message; Tourism Victoria is looking for these creatures and we will reward consumers who find them with a chance to win a West Coast adventure trip for four to Victoria, BC. Our three creatures have been brought to life in the form of massive, impossible-to-miss 5 foot by 5 foot sidewalk sculptures and placed them around Calgary for consumers to find. Calgarians who spot one are encouraged to help spread the word by posting a picture on Tourism Victoria’s Facebook page (www.facebook.com/tourismvictoriafan) and we also set up a Twitter hash tag (#VicSeaPals) to help track their whereabouts until they are home safe. The campaign has just begun, but already we have over a thousand entries into the contest and the buzz on the street is its own reward!

Outdoor advertisement created by NewAd, Canada for Tourism Victoria, within the category: Transport.

Advertising Agencies: NewAd, Eclipse Creative and F&D Scene Changes, Canada
Director of Destination Marketing: Trina Mousseau
Marketing Assistant: Alicia Fells
Marketing Intern: Bradley Cottrell
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Highest Rated

Nike Diesel's picture

Reminds me of this: http://adsoftheworld.com/media/print/capstar_wanted
Which is bad.

Nike Diesel
Activity Score 13705
Art Director
Roger Keynes's picture

Ivan? Is this your day off?
This is a Victoria, Canada campaign, bro.
Not Victoria, Australia.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

Reminds me of this: http://adsoftheworld.com/media/print/capstar_wanted
Which is bad.

Nike Diesel
Activity Score 13705
Art Director
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