Condom famous, 2

Agency Network: 
October 2016
Toronto Public Health: Condom famous, 2


Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?”

Outdoor advertisement created by The&Partnership, Canada for Toronto Public Health, within the category: Public Interest, NGO.


Millions of people will think of you during sex.
Design a condom wrapper for Toronto.

Advertising Agency: The&Partnership, Toronto, Canada
Executive Creative Director: Ron Smrczek
Art Director: Yvette Reitner
Copywriter: Jake Bogoch
Mac Artist: Jimmy Shairulla
Group Account Director: Jenni Cowdy
Producer: Kathy Shaw
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