Agency Network: 
Published/Aired: 
June 2021
Toronto Association of Business Improvement Areas: Buy Toronto Time
Toronto Association of Business Improvement Areas: Buy Toronto Time
Toronto Association of Business Improvement Areas Outdoor Ad - Buy Toronto Time
Toronto Association of Business Improvement Areas Outdoor Ad - Buy Toronto Time

Description

Toronto has had some of the strictest and longest-running lock-downs in North America, greatly affecting its many small businesses. Gyms have been closed, and indoor dining in restaurants banned since October 9. Non-essential retail stores have been restricted to curbside pickup only, while hairdressers and barbers have been shut down since November 23.

Now, a new campaign is providing a powerful reminder that shopping local could literally mean the difference between life and death for many independent businesses, some of which are on the brink of closing forever.

More than 400 businesses across the greater Toronto area are currently displaying “Buy Toronto Time" posters resembling tombstones. Each poster includes the business name and opening date, but the second date remains blank— indicating that their future is undetermined. There are also over 100 billboards across the city, an Instagram account (@buytorontotime) sharing moving stories of the participating businesses.

Outdoor advertisement created by Berners Bowie Lee, Canada for Toronto Association of Business Improvement Areas, within the category: Public Interest, NGO.

Advertising Agency: Berners Bowie Lee, Canada
Co-founders/Creative Directors: Devon Williamson, Michael Murray
Planning Lead: Jeff George
Co-founder/Business Lead: Matt Cammeart
Print Production: Kim Bauer
Producer: Lorrie Zwer
Producer: Camielle Clark
Print Production: Proprint
PR: Shanon Stephaniuk / Glossy
Media Planning: Corus Entertainment
Senior Director of In House Media Agency: Andrea Parnell
Director of Media Planning: Karen Geller
Media Planning Coordinator: Hunter Peebles
Production Company: Untitled Films
Director/Director of Photography: Jesse Louttit
Executive Producers: Lexy Kavluk, Tom Evelyn
2nd Camera: Alex Bros
Editorial Photographer: Ian Willms
Producer: Nick Gervais
Casting: Shasta Lutz, Jigsaw Casting
Editorial: Saints Editorial
Editor: Christopher Chang
Executive Producer: Michelle Rich
Post Production: Alter Ego
Executive Producer: Hilda Pereira
Colourist: Patrick Samaniego
VFX Artist: Sebastian Boros
Music and Sound Design: Grayson Music Group
Voice Director: Tyson Kuteyi
Engineer: Chris Masson
Sound Design: Ben Swarbrick
Producer: Nicholas Shaw
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