Agency Network: 
November 2011
Titan Eye Plus:  Lorry


Outdoor advertisement created by Ogilvy, India for Titan Eye Plus, within the category: Professional Services.


People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
Log in to post comments
Ved's picture

Stunning art direction. Very fresh. A medium never used before in Indian advertising.

Activity Score 2
creativegodown's picture

UTTER CRAP. all the positive comments posted are from the creators of this crap. shame on you guys.

Activity Score 246
gollum77's picture

Whosoever you are, if you cant appreciate art atleast respect it. Your comment is baseless. Am in no way attached to the creators and this is really brilliant stuff. Can you qualify your claims on why this is crap? Got the balls do it?

Activity Score 23
makelogobigger's picture

Killer art! very nice way of using the superstition thing/"ward off evil" eye thing which is seen on indian trucks and that too on a daily basis.

Activity Score 468
kak009's picture


Activity Score 17
Art & Intractive pro
MK-tessa's picture

I like the art. But if people are already a danger to the road because they can't "see" how is putting an ad, behind a car, on the road, make it any safer?

Activity Score 216
Art Director at student
blackeyeboys's picture

easy simple great idea :)

Activity Score 13
Creative Director
pranavkarnad's picture

Beautiful art and such a simple, fresh concept! Great work!

Activity Score 2
Copywriter at Ogilvy
yesprabhakar's picture

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.Another example of 'Patli Gali ' Advertising !

Activity Score 72
makelogobigger's picture

How is it misleading. its a pun on the word you dumass.

Activity Score 468
gollum77's picture

Prabhakar a funny take on the usual is all about eye catchy advertising. Thats coming from a common man like me...

Ofcourse the creators would know the meaning of the original expression. The idea is to tilt the same and create humor yet make you think....

In my opinion this is really good, fresh and unique...

Activity Score 23
shiehmichelle's picture

awesome! to the point direct and yet different.

Activity Score 7
Art Director at Rediffusion Y&R
shiehmichelle's picture

awesome! to the point direct and yet different.

Activity Score 7
Art Director at Rediffusion Y&R
Akshaya Singh's picture

Yes I wear spectacles and I understand that 'Buri Nazar Waale' is actually for people with Evil eye and bad eye sight is a different thing altogether but still.... this one brought a smile on my face. Dunno if it will make me go for Titan Eye Plus but it would certainly make me appreciate them for being a good client to acccept such ideas.. Lovely illustration and of course the copy had to be spot-on with Piyush Pandey as the copywriter... Nice work O&M Bangalore!

Akshaya Singh
Activity Score 158
Copywriter |

Amateur for life!

mercuriesan's picture

Awesome art and nice choose of medium for an titan eye+

Activity Score 9
Khodays's picture

Firstly brilliant art direction. Secondly hahahaha I've once driven on the highway without my powered glasses and yeah I definitely don't recommend it. Very effective way of putting it across as anyone who has driven in India will not forget this art behind every truck saying 'people with bad intentions (eyesight) will have their face blackened' :-). Nice twist by saying 'people with bad eyesight need glasses'. Again great art.

Activity Score 20
Copywriter at mudra advertising
darkangel's picture

lovely art... and the ad is just bang on. a winner

Activity Score 2
Art Director
headoffice Communication's picture

Good Campaign for high reach, Thanks to ONM, Bangalore.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
observant vicky's picture

the truck number plate shows it belongs to Karnatka, an Indian state where most people don't know how to read hindi, so how can this ad be effective in Karnatka?

observant vicky
Activity Score 192
simonds08's picture

i guess i just don't get why people who worked on this account comment on it. isn't the purpose of posting here to get objective feedback?

Activity Score 550
Dieyoung's picture

Great work. Makes you smile, laugh rather. I guess it's national campaign so Hindi is the obvious choice of language. Yes, there will be jealous insecure lunatics talking about research.Its cool. Smart critiques. Stupid Creates.

Activity Score 4
rishidevrk's picture

Fantastic concept & execution!

Activity Score 2
kleenex's picture

The artwork is great.

Activity Score 57557
Web Designer/Developer
Chris81's picture

Fantastic art and great usage of cultural identity.

Activity Score 3
five's picture

the illustration represents bhuri nazar across languages.... n being a cost effective medium is the best part !! n being it interesting enough to read carefully is the icing on the cake ... as a person who needs glasses to read, i keep testing my self every possible thing i see ( like number plates and car stickers
)...think its bang there as well !!

Activity Score 2
SG's picture

nice art. but i doubt the results. not a single specs would have sold on this, or any enquiry wud have come

Activity Score 2
kalpesh78's picture

The art is done to death. I like the thought though.

Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

createwitty's picture

well i like d concept..its fresh..innovative...but am really not sure if it is an effective communication for people to go to Titan eye stores...wat i am confused abt is...if someone is able to read dat font i m sure as hell he cant miss anything on the road too...

Activity Score 204
gollum77's picture

The idea is quite unique and neatly rendered. Am sure this is a place that anybody would look irrespective of class of creed because of its lucrative color schemes. the message gets delivered in tandem as the attention is rapt with the art.

All in all this is a wonderful campaign and am sure this will break the monotony of outdoor ads :)

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

Activity Score 23
sindhurm's picture

Excellent idea and wonderfullly executed. Kudos to the team !!

Activity Score 2
dinesh dixit's picture


dinesh dixit
Activity Score 31
Art Director
Featured Content

Latest Collections