Agency Network: 
November 2011
Titan Eye Plus:  Cab


Outdoor advertisement created by Ogilvy, India for Titan Eye Plus, within the category: Professional Services.


People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
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kak009's picture

Superb Art buddy.

Activity Score 17
Art & Intractive pro
yesprabhakar's picture

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.

Activity Score 72
Akshaya Singh's picture

Trucks and Autos were fine but this one spoils the idea a bit for me : / ... This form of art is not graffiti .. it's what you see behind trucks ... not behind cars...

Akshaya Singh
Activity Score 158
Copywriter |

Amateur for life!

ahit60's picture

agree! good point, Akshaya. never seen anything similar behind private cars & taxis; kinda force-fitting the idea...

Activity Score 28
observant vicky's picture

Buri nazar doesn't mean bad eye sight, it means when you see a person and think bad about him.
after looking this ad I can say only one thing- The Boss is Not always Right!!!

observant vicky
Activity Score 192
vlads's picture

Great Art direction but concept is misleading.

Activity Score 529
Art Director at |

createwitty's picture

who will take d pains to dig his eye down below d name plate to figure out wat is written....even if someone does hes sure to bang someone..

Activity Score 204
gollum77's picture

Quite unique!!! Innovative

All in all this is a wonderful campaign and am sure this will break the monotony of outdoor ads :)

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

Activity Score 23
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