Agency Network: 
November 2011
Titan Eye Plus:  Auto


Outdoor advertisement created by Ogilvy, India for Titan Eye Plus, within the category: Professional Services.


People with bad eyesight, wear glasses.

Advertising Agency: Ogilvy & Mather, Bangalore, India
National Creative Directors: Piyush Pandey, Rajiv Rao, Abhijit Avasthi
Executive Creative Director: Joono Simon
Copywriter: Piyush Pandey
Art Director: Vinci Raj
Illustrator: Senthil Saravan kumar
Photographer: Kumaran
Additional credits: Joshi, Anil Kumar, Sneha Nidhin, Jasper Daniel, Ayelin Rodrigues, Maniny, Adhithya
Log in to post comments

Highest Rated

ambareeshashirivaram's picture

cool stuff

Activity Score 111
Art Director at Art Director at MuseComm / bangalore |


nxtlf81's picture

very nice

Activity Score 8
Art Director at crystal
creativegodown's picture

a clear indication that all the positive feedback are from the ones who created it. come on guys, don't be cheap. isn't the purpose of posting comments for getting genuine feedback? by the way, it's UTTER CRAP.

Activity Score 246
makelogobigger's picture

brilliant use of the evil eye art form.

Activity Score 468
yesprabhakar's picture

The concept is misleading. ‘Buri Nazar' doesn't mean bad eye sight. It means 'Evil Sight'.
The campaign is a desperate creative.Another example of 'Patli Gali' advertising.

Activity Score 72
Khodays's picture

:-) it takes me back in time when it actually scared me. Great art and a good medium for the idea.

Activity Score 20
Copywriter at mudra advertising
Ad Analyst's picture


Ad Analyst
observant vicky's picture

if someone has bad eye sight, he/she says meri aankhein thodi kamzor hain nobody says meri nazar buri hai.

observant vicky
Activity Score 192
vlads's picture

i love the art direction.

that mototaxi its the same in Peru.

Activity Score 529
Art Director at |

createwitty's picture

i agree wid Vicky...this will make sense only if he is able to read that ridiculously small Tital eye plus logo...which means he has a good eyesight...which means hes good to drive...on d contrary der r more chances of accidents happening while deciphering the message than otherwise..

Activity Score 204
gollum77's picture

Same goes here.

Kudos to the team which did such a fantabuluos job.... Keep at it folks!!!

Activity Score 23
push's picture


Activity Score 85


its ok to not comment...

Tilbin Thambi's picture

Traditional Indian Artist on the Common India's Vehicle

Tilbin Thambi
Activity Score 187
Art Director at Chennai | | | 098405 86509

OFiroz's picture

These kind of art on the vehicles are common sight in India, there for I can't see anybody would even bother to look at it, the brand name is simply lost in clutter.

Activity Score 51
Creative Director at Creative Director / UAE
ambareeshashirivaram's picture

cool stuff

Activity Score 111
Art Director at Art Director at MuseComm / bangalore |


Philip Cherian's picture

good art but am not sure about the effectiveness

Philip Cherian
Activity Score 26
Featured Content

Latest Collections