The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.
Outdoor advertisement created by Who Wot Why, United Kingdom for The Tofoo Co, within the category: Food.
ECD: Ben Walker
ECD: Sean Thompson
Strategy Partner: Joanna Dann
Creative Director: Jack Walker
Creative Director: Ali Dickinson
Business Director: Katie Savelli
Senior Producer: Christian Lobo
Photographer: Richard Pullar
Producer: Waldo Wilkinson
Food Stylist: Tanya Sadourian