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Agency Network: 
Published/Aired: 
September 2020
The Tofoo Co: Wow of Now
The Tofoo Co: Wow of Now
The Tofoo Co: Wow of Now
The Tofoo Co: Wow of Now
The Tofoo Co Outdoor Ad - Wow of Now
The Tofoo Co Outdoor Ad - Wow of Now
The Tofoo Co Outdoor Ad - Wow of Now
The Tofoo Co Outdoor Ad - Wow of Now

Description

The “Wow of Now” campaign bucks the trend of vegan food being talked about in an overly environmentally friendly, preachy tone to deliberately take on punchy everyday food ads. Pitched like comms for dirty burgers or dripping tacos, Tofoo becomes loud, messy and in your face.

Outdoor advertisement created by Who Wot Why, United Kingdom for The Tofoo Co, within the category: Food.

Advertising Agency: Who Wot Why, UK
ECD: Ben Walker
ECD: Sean Thompson
Strategy Partner: Joanna Dann
Creative Director: Jack Walker
Creative Director: Ali Dickinson
Business Director: Katie Savelli
Senior Producer: Christian Lobo
 Photographer: Richard Pullar
Producer: Waldo Wilkinson
Food Stylist: Tanya Sadourian
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