Monster truck

Campaign
Agency Network: 
Published/Aired: 
October 2011
The National lottery UK:  Monster truck

Description

Outdoor advertisement created by Camelot, United Kingdom for The National lottery UK, within the category: Gaming.

Caption

Lotto
What would you do?

Advertising Agency: Camelot Creative, UK
Creative Director: Anna Rosato
Art Directors: Anna Rosato, Matt Rothwell
Copywriter: Alex Hazell
Photographer: David Stewart
Lead Print Designer: Mark Hodgson
Lead Web Designer: Ross Smith
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andylefty's picture

Boring execution.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
CuriousPencil's picture

.

CuriousPencil
Activity Score 4199
Copywriter
CuriousPencil's picture

"Camelot Creative" -- this is the in-house team from the UK's National Lottery. And the best they could come up with is "What would you do if you won..."?

No words I could supply could shame you further.

CuriousPencil
Activity Score 4199
Copywriter
kurtomaniac's picture

dear mr curious pencil...i love your comments...they are sarcastic, informative, creative n make up for constructive criticism...i would like to get in touch with you....i would like to request for a fb id or a mail id or anything...

i left this comment on the page but didnt think you would read it...i registered on ads of the world just to get in touch with you...hope to hear from you soon.

kurtomaniac
Activity Score 18
Copywriter
kleenex's picture

I like them..

kleenex
Activity Score 58777
Web Designer/Developer
Roger Keynes's picture

Ooolllld strategy, Camelotians.

Search AoTW for an NZ 'More money than you know what to do with' campaign from several years back.

And start there... ;)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

jponino's picture

only interesting thought, the other are so badddddddddd !!! who would customize his appartment like this or his camping car instead of buying a great villa or something of this rate?

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
kurtomaniac's picture

dear mr curious pencil...i love your comments...they are sarcastic, informative, creative n make up for constructive criticism...i would like to get in touch with you....i would like to request for a fb id or a mail id or anything...

kurtomaniac
Activity Score 18
Copywriter
nghia.hp@ueh.edu.vn's picture

I think it is so creative, but the message is not clear

nghia.hp@ueh.edu.vn
Activity Score 8
UEH, GIBC
Manoma's picture

I like... and i understand immédiately, even before i saw that was for a lotery...
Thats make me laugh... an envy ;-))
The execution is just natural... realistic... ok for me.

Manoma
Activity Score 1108
Copywriter
Michael_G's picture

You win, so you buy something awesome (or, at least, sort of awesome). Not exactly new.

Michael_G
Activity Score 20
Copywriter |

I am teh smrt.

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