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Published/Aired: 
September 2019
The Fitzrovia Partnership: Look Both Ways
The Fitzrovia Partnership: Look Both Ways
The Fitzrovia Partnership: Look Both Ways
The Fitzrovia Partnership Outdoor Ad - Look Both Ways
The Fitzrovia Partnership Outdoor Ad - Look Both Ways
The Fitzrovia Partnership Outdoor Ad - Look Both Ways

Description

Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.

Advertising Agency: Stack, UK
Executive Creative Director: Iain Hunter
Creatives: Dan Smith & Stephen Plaster
Agency Producer: Robin Murray
Senior Account Manager: Rachel Furness
Planner: Nicola Nimmo, James Champ
Media Agency: The Gate London
Media Planner: Muna Hussen
Outdoor: JCDecaux
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