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October 2009
The Economist:  Plugs
The Economist Outdoor Ad -  Plugs

Description

Outdoor advertisement created by BBDO, United States for The Economist, within the category: Media.

Caption

Get a world view. Read The Economist.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Senior Creative Director / Writer: Pierre Lipton
Senior Creative Director / Art Director: James Clunie
Illustrator: Nick Dewar
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Guest's picture

shit. this is awesome. classic economist

Guest
Guest's picture

awesome.

Guest
sirvan's picture

This is a [sic] disconnect for the Economist. Their ads have really fallen short lately. …I mean, at least try and tie it back to Technology Quarterly or SOMETHING.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

You misused (sic), ellipses, and your profile pic. And you're wrong. This is pretty darn good.

Guest
Guest's picture

really i thought the [sic] was used to alleviate the pun; the ellipses has actually taken to an evolution in modern grammatical terms, causing it's use to be prescribed to more fluent use throughout a written piece -- providing a the same metaphorical "readers pause" as the semicolon; and the ad is crap, lose the strapline and maybe it would gain a little wit but barely

Guest
I really should be working's picture

(sic) or [sic] the brackets are unimportant. 'Sic' is from Latin and should be used either before or after a quote where the spelling or grammatical structure is incorrect showing that the person quoting is aware of the mistake in the quote, whereas the person being quoted was not.

I really should...
Activity Score 2
Creative Director
Guest's picture

I see a big personality mismatch.
Although both share common traits such as providing a universal function which allow users to gain power, the soul of The Economist has been totally robbed here. It feels to me The Economist has just passed away... becoming colourless, lossing its wits, intelligence and ability to connecting with our inner self. Like the universal plug, The Econmist has become a commodity without a brand identity. That, I feel, was the most powerful essence own by the brand.

Guest
Guest's picture

the economist "has passed away"? i don't know that i agree with that. BBDO did some pretty nice stuff last year.

Guest
cathlim's picture

I see a big personality mismatch.
Although both share common traits such as providing a universal function which allow users to gain power, the soul of The Economist has been totally robbed here. It feels to me The Economist has just passed away... becoming colourless, lossing its wits, intelligence and ability to connecting with our inner self. Like the universal plug, The Econmist has become a commodity without a brand identity. That, I feel, was the most powerful essence own by the brand.

cathlim
Activity Score 7
Guest's picture

You no speak good.

Guest
sirvan's picture

You mention "power", which is another way they could've brought this idea around so it actually had something to do with the Economist (to which I subscribe).

The way this is executed, however, it's a big, fat ad FAIL.

Why? Well, for the "great!" Guests out there, unlike the great Economist work of the past, this ad fails to pass that 'ol ad test: could you put another logo on this ad?

Could this ad be for another product? Of course you could.

In this case, you could easily put the name of any travel magazine and not gain, or lose, anything. You could even put Newseek's or another "worldly" magazine's name on it, and it would be just as bad.

And that's a problem.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

ah, spoken like an ad student with one class under his belt. try this little test. take the great economist board that showed the lightbulb lighting up every time somebody walked underneath it. could that have been for any one of a hundred magazines that make you smarter? a university? yep it could. but the economist did it and that's why it will be a great ECONOMIST ad.

Guest
Guest's picture

i always knew al sharpton was a blowhard fool

Guest
Guest's picture

Agreed. Since when are the "get a world view" and the universal plug necessary? The Economist ads used to demand some thinking, looks like they decided to be less inteligent now. Sad.

Guest
ilovegreatads's picture

The array of sockets - very HSBC of the early-mid 2000s. Where's the intelligent verbal wit that made The Economist's advertising so inspiring to us all? Why this dumbing down into elementary visual grammar?

ilovegreatads
Activity Score 312
Creative Director
Guest's picture

Regarding the disconnect and/or mismatch with previous "The Economist" works, you all seem to be missing the obvious.
This is done for a US audience. And I'm sure in the US edition they've replaced articles with comics and notices with splashes.

Guest
Guest's picture

The Economist should be ashamed. No wit. No intelligence. A weak visual gag for the idiot generation.

Guest
Guest's picture

Surprised you didn't get it then!

Guest
everartz's picture

nice!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

very very cool!

Guest
Guest's picture

me likey!

Guest
shahidali's picture

i get some hsbc flavor. just remove the economist logo and put the hsbc, no one will even ask you an explanation.

also, the product (economist) is 'specialized' and the ad attracts the 'generalized'. isn't it a contradiction developing from a lack of understanding the TG?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Elmārs Ārnieks's picture

good one

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

Guest's picture

great!

Guest
Guest's picture

Why all the hypercritical overanalysis. It's good! Better than most crud out there.

Guest
jackmancer2017's picture

simply great!

jackmancer2017
sirvan's picture

All this says is "travel the world" or "be worldly"… it says NOTHING about being worldly AND economically savvy. Which is what the Economist is about.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Why does it feel like you don't like subscribe to above mentioned publication.

Guest
Guest's picture

economically savvy?! do you think the economist is about being economically savvy?! it's not. you're a putz.

Guest
Guest's picture

No, he's not. Sorry guys, but we demand more from The Economist ads... They spoiled us into expecting something very, very smart. This ad is not on the same league.

Guest
Guest's picture

Great if this was done 15 years ago.

Guest
Guest's picture

good on ya bbdo. nice n simple. i dig it

Guest
dlue's picture

what is this? is this like economist lite? I though economist stood for smart and wit, not forced visuals for the sake of it. If the campaign has lost steam someone needs to have the cojones to say so and evolve it. It had a good run but if work like this is all that's left maybe it's time to move on; sad showing

dlue
Activity Score 342

cheers,
dlue

Guest's picture

great. i think these haters are missing the point. its simple and smart. what exactly is not to like about this board?

Guest
Guest's picture

it's not smart. and i don't think it's possible to miss the point in this ad and that's the problem

Guest
Guest's picture

David Lubars once agreed: "we are animals".

Guest
CurryJ's picture

All I can say is I agree with Sirvan... in a nutshell, this is so far away from the classic economist branding that gave them the edge...

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

ibeg2differ's picture

The Economist has built up a reputation so great, that no matter what they now, people will say it's good. Just because it's the Economist.
This ad is just 'ok' by the way.

ibeg2differ
Activity Score 420
Guest's picture

Seems to me it's working the other way.

Guest
Guest's picture

or they bash for the same reason

Guest
everartz's picture

wow! so many comments here.. i suggest you guys to go and read the economist instead XD
oh! i dropped this comment here just to earn 3 points :D

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

if the art director had a world perspective, then he would know that the Australian socket is upside down

Guest
punk's picture

Lol... Exactly.

punk
Activity Score 182

Done!

Guest's picture

actually, sometimes they look like this and sometimes its the other way. there is no upside-down

Guest
Guest's picture

really?

Guest
hagemony's picture

hahaha....good advice everatz!

hagemony
Activity Score 335
rits's picture

yup,gud!!

rits
Activity Score 74
Illustrator
Guest's picture

this is pretty cool. i saw it in a seattle bus station, and it really stood out. economist rulz

Guest
ace85le's picture

Agreed with sirvan. This creative is kind of lazy and too simple as compared to their previous ones.

ace85le
Activity Score 3935
Marketing Manager |

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Guest's picture

I think this is sweet

Guest
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