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Ostrich

Campaign
Agency Network: 
Published/Aired: 
September 2008
The Economist:  Ostrich

Description

Outdoor advertisement created by BBDO, United States for The Economist, within the category: Media.

Advertising Agency: BBDO New York, USA
Creative Directors: David Lubars, Bill Bruce
Art Director: James Clunie
Copywriter: Kara Goodrich
Illustrator: Nick Dewar
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Guest commenter's picture

awesome. so cool...

Guest commenter
Guest commenter's picture

I like!

Guest commenter
jackblack's picture

nice idea.

jackblack
Activity Score 2362
Art Director
Kswizzle's picture

I saw this in the Philadelphia train station a few weeks ago. It was really cool ... when I showed up in the morning I only saw the head in the ground. Of course, I knew it was an ad ... but for what. Later that day, when I returned, I saw the other poster on the opposite wall.

They had the whole darn station blanketed with Economist ads ... Jerks — Must be nice to have such an huge media buy! Nice work though.

**

Kswizzle
Activity Score 36
Home Front Communications
Guest commenter's picture

weakest Economist ad I've ever seen!

Guest commenter
Guest commenter's picture

weakest a ever? i don't thin so. this stuff is amazing. you obviously have awful taste (or you work at AMV)

Guest commenter
Guest commenter's picture

and clearly you work at BBDO....nice to see you standing up for your own work... It's somewhat inspiring!

Guest commenter
autoverzekering afsluiten's picture

:P

autoverzekering...
Guest commenter's picture

weakest ad ever? i don't thin so. this stuff is amazing. you obviously have awful taste (or you work at AMV)

Guest commenter
Zeus's picture

cool!!!

Zeus
Activity Score 906
somewhere
Guest commenter's picture

This influx of Economist work is turning what was once, classic, well written, great advertising into scammy student work. Compare this to the brain print, this work is nowhere close.

Guest commenter
Rip's picture

A mí me habría gustado que el primer anuncio estuviera arriba (afuera del salón como outdoor) y el otro abajo (adentro y con la cabeza de la avestruz invertida) tendría más sentido. De cualquier forma es una buena aproximación.

Rip
Guest commenter's picture

A mí me habría gustado que el primer anuncio estuviera arriba (afuera del salón como outdoor) y el otro abajo (adentro y con la cabeza de la avestruz invertida) tendría más sentido. De cualquier forma es una buena aproximación.

Guest commenter
Guest commenter's picture

how is this scammy?

Guest commenter
Guest commenter's picture

wow. jealousy is ugly.

and as far as the stupid "scam-work" comment, go to the philadelphia train station if you'd like to see all of this work plastered all over the place.

Guest commenter
Guest commenter's picture

Why is it scammy? Just because it's a visual concept?? Walk the walk if you think it's fake - contact the client. The stuff is pure Economist at its best.

Guest commenter
Guest commenter's picture

yeah really.... How is this scam?

come on guys. you can't seriously question the quality of this stuff. It's an incredibly impressive bunch of work.
would you really want to see a bunch of new headline ads for these guys?

Guest commenter
Guest commenter's picture

I don't know if this is scam, but this work is really strong. It must have been tempting to just write lines to the existing campaign format. This is something new, fresh and cool for what is a dry-ass publication. I think it's great and I'd LOVE to have this in my portfolio. That said, I prefer Ostrich and Twister over the globes and the other one

Guest commenter
Guest commenter's picture

All this talk about 'would you really want to see lines for these guys?" you know what? Yes, I want to see lines for these guys... better ones. better than any Economist headline ever written. It;s not easy to do... more challenging than thinking up new formulas for "I am smart for reading the economist." The new Economist stuff by AMV blows too.

Guest commenter
Guest commenter's picture

me too. these guys are pretty lucky

Guest commenter
Kateter's picture

I hope you're not talking to yourself, dear Guest commenter (not verified).

but this is really great stuff.

hats off to the team.

Kateter
Activity Score 2029
Copywriter
arvin's picture

nice idea.

arvin
Activity Score 341
Guest commenter's picture

You cant compare this work to the previous work, like the ideas billboard etc...this is WEAK!

Guest commenter
Guest commenter's picture

what's the "idea" billboard? and you're right, you can't compare it, because it's a different brief/different country/different audience/etc...
this stuff is great, ESPECIALLY the ostrich

Guest commenter
Guest commenter's picture

some of these comments are so blatantly thinly-veiled slags by AMV. we know guys, you've done great work for a long time. and BBDO'S stuff is right up there. deal with it.

Guest commenter
Guest commenter's picture

what does the line say?

Guest commenter
firasbachi's picture

I think it's original...
adore it.

firasbachi
Activity Score 38
Creative Director at FirasBachi.com |

It's Possible If You Say So.

phildesignart's picture

Just short listed at one show. congrats this is really nice.

phildesignart
Activity Score 252
Graphic Designer at Freelance
mockingbird's picture

does the ad mean that the economist is for the ones who believe in facing the real world?

mockingbird
Activity Score 238
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