Agency Network: 
October 2013


How do you produce a billboard campaign for a sustainable store and still remain sustainable? Well, we used the natural wood from old billboards and made a fully sustainable campaign without using any vinyl, paper or inks.

Outdoor advertisement created by Saatchi & Saatchi, United Arab Emirates for The Change Initiative, within the category: Retail Services.

Advertising Agency: Saatchi & Saatchi X, Dubai, UAE
Creative Director: Colman Shiel
Art Directors / Copywriter: Keith Lawler, Colman Shiel
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morse's picture

Great idea. Hope people understood and appreciated it.

Activity Score 17897
Art Director |

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keithlawler's picture

Cheers Morse.

Activity Score 8
Creative Director
kleenex's picture

solid idea.

Activity Score 57557
Web Designer/Developer
Tahaab.Rais's picture

Cool and clever! And being in Dubai, have seen it because of its location. Real and legit. I wish people knew this was repurposed; a lot of people in this city and region don't understand. Doesn't take away from the idea though which deserves a thumbs up!

Activity Score 190
Other at FP7/McCann Worldgroup MENA
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