Get your Warhol in the Warhol

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Published/Aired: 
July 2011
The Andy Warhol Museum:  Get your Warhol in the Warhol
The Andy Warhol Museum Outdoor Ad -  Get your Warhol in the Warhol

Description

The Andy Warhol Museum launched their new iPhone and iPad app, the warhol: D.I.Y. POP, on July 11, 2011. This ad ran in a local paper and used QR codes in place of the colon that exits in The Warhol Musuem's logo to drive readers to the app store.

Outdoor advertisement created by Red House, United States for The Andy Warhol Museum, within the category: Recreation, Leisure.

Caption

the warhol:

Advertising Agency: Red House Communications, Pittsburgh, USA
President: Gloria Blint
Creative Director: Amy Rajakovic
Art Director: Alison McKown
Account Management: Samantha Morris
Media: Amy Meyers
Production: Tabitha Ziegler
Strategy: Matt Blint
Client: Rick Armstrong
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Highest Rated

PoetKiller's picture

@Rotzgoht, I don't know. I think it's kind of interesting. I'm intrigued enough to scan the code and see where it takes me without a more explicit call to action. I'm glad the museum that invokes Warhol's name isn't afraid to take a risk when it communicates. A more explicit ad with more copy wouldn't seem at all like Andy in my mind.

PoetKiller
Activity Score 10
Rotzgoht's picture

Hopefully for them we are in an age now where there doesn't need to be a call to action, an explanation, or even a benefit to coincide with the use of a QR code, or even two. Good luck with that.

Rotzgoht
Activity Score 184
morse's picture

I don't get it at all. Please explain!

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ace85le's picture

they replaced the 2 dots in the logo with the QR codes. I think it's smart.

ace85le
Activity Score 3933
Marketing Manager |

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Rotzgoht's picture

I am not against QR codes. I use them too. But in an era saturated with them, how is the Ad itself smart? I am curious.

Rotzgoht
Activity Score 184
PoetKiller's picture

@Rotzgoht, I don't know. I think it's kind of interesting. I'm intrigued enough to scan the code and see where it takes me without a more explicit call to action. I'm glad the museum that invokes Warhol's name isn't afraid to take a risk when it communicates. A more explicit ad with more copy wouldn't seem at all like Andy in my mind.

PoetKiller
Activity Score 10
Rotzgoht's picture

I really do appreciate your response. I suppose it is a subjective industry, and things that do not work for me, works well for others. I am not the every-man, and I sometimes have to ask. So I thank you.

As for the QR codes, I wouldn't want explicit Ad copy, just something. Or I could be overloaded with QR codes on my table at TGiF, or on my deodorant stick, or somewhere else. It might be a risk to let it stand on its own and hope its existence is intriguing enough. But without any support in the Ad, it's doubtful.

And you may be right about more explanation would not be very "Andy" like. My goodness, he once produced a movie of a guy sleeping for 8 hours. And I've always loved the Velvet Underground. But a lot of younger folks may never have heard of Warhol, so the name may not be enough either. It's a big risk.

Either way, I like to see things succeed, so hopefully it's successful.

Rotzgoht
Activity Score 184
tytpol's picture

That app is not for free?! C'mon son!

tytpol
Activity Score 775
Copywriter |

www.tytpol.com

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