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Agency Network: 
Published/Aired: 
August 2009
Teen Pregnancy Prevention:  Scratch and Sniff
Teen Pregnancy Prevention Outdoor Ad -  Scratch and Sniff

Description

The Campaign is part of a United Way of Greater Milwaukee community effort to combat teen pregnancy in the central city by warning teens of the consequences of getting pregnant. This bus shelter is one ad in a series of monthly postings that aims to de-glamorize teen pregnancy.

Outdoor advertisement created by Serve Marketing, United States for Teen Pregnancy Prevention, within the category: Public Interest, NGO.

Caption

Scratch and Sniff
This doesn't really stink but the consequences of teen pregnancy do. And this is just part of the ugly mess you'd be getting yourself into. Get the facts at babycanwait.org

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Directors: Giho Lee, Ben Halpin
Copywriter: Mike Holicek
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Guest's picture

brutally honest adverstising...awsome :D

Guest
Grace's picture

Love it. Disgusting... but great ad.

Grace
p.syche's picture

i don't like the fact that they say all babies suck because they're so disgusting... it's not an ad about teen pregnancy, it's an "anti-baby" ad...

i do appreciate the copy though. it is inventive.

p.syche
Activity Score 267
Copywriter
maesepedro's picture

it's not saying that all babies suck. it's pointing out what's true for 99% of teenage parents: that they're not ready to deal with being a parent. They're just talking about stinking nappies because nappies are immediate and sensory, unlike abstract concepts like responsibility, which would be much harder to bring to life in a striking way.

maesepedro
Activity Score 90
Albion London
Guest's picture

Disgustingly awsome...

Guest
Guest's picture

thumbs up!

Guest
Guest's picture

The URL which u have mentioned is wrong... its probably if i haven't mistaken... babycanwait{dot}com

Guest
RAM KATE's picture

To the point. No going further. Well done

RAM KATE
Activity Score 763
Copywriter at Marketing |

RAM KATE

Wordnerd's picture

What? it doesn't stink?! that's two points less. still good

Wordnerd
Activity Score 6692
Copywriter
PERP's picture

Hey, that look's like a dipper. Hey, it really is a dipper.. What!? Argh... what's this??
One step back please, this has just went to far.. and it is bad.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

sirvan's picture

Bad copy.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

lucdesaulniers's picture

Ch*t, *ss, fart, and any other type of so call smart ad idea gets flushed with me..

lucdesaulniers
Activity Score 1145
silvi's picture

wow! La primera impresión no es buena pero despué stermina siendo efectiva, real e impactante. Tiene lógica, sentido común y llega justo al punto.
me gusta.

silvi
Activity Score 4172
Copywriter
Guest's picture

Love it!

Guest
Klidesign's picture

Works for me.

Klidesign
Activity Score 209
Graphic Designer
sawantsarthak's picture

There is no connection to the visual and copy.

sawantsarthak
Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Guest's picture

very good ad.

Guest
Guest's picture

I want to say - thank you for this!,

Guest
Guest's picture

brilliant!!

Guest
JK35's picture

I really like this crap.

JK35
Activity Score 86
Guest's picture

what a great ad! disgusting, but totally gets the point across! I wish more young girls were aware of how hard it truly is to take care of a child. The poopy diapers aren't even that big of a deal when you're a mom.

Guest
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