Agency Network: 
December 2008
Swedish Railways:  Energy


Outdoor advertisement created by King, Sweden for Swedish Railways, within the category: Transport.


The journey has just begun.

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriter: Niclas Carlsson
Art Director: Josephine Wallin
Photographer: Petrus Olsson / Adamsky
Account Manager: Lena Ivarsson
Account Director: Linda Söderqvist
Final Art: Traffic
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SeanMartin's picture

While I like it in concept (even though it's a bit tired), there's not enough linking the three photos to even suggest that they're ads from the same company. Had the copy been allowed to spill over all three to tie them together, the impact might have been more immediate.


No, I am not a media buyer.

NatalieM's picture

I agree with you, too. If there were a greater tie among these three, then it would be a stronger execution.

Activity Score 1685
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elnietodeNicho's picture

agree with you sean martin. at first, i though it was a print. when i realized that it wasn't, i thought if it would work. maybe the other two executions do.

Activity Score 361
Copywriter at euro rscg beker
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