Outwit. Outplay. Outdoor.

Agency Network: 
December 2017


To create talkability for the casting of the new South African Survivor, we executed a Wild Card Entry for 8 South Africans to live on a billboard for three days, competing in challenges and Tribal Council eliminations. When two contestants remained, those voted out as the jury returned to cast their vote for the person they would be sending into the actual show.

Outdoor advertisement created by Retroviral, South Africa for Survivor, within the category: TV Promos.

Advertising Agency: Retroviral, Johannesburg, South Africa
Creative Director: Mike Sharman
Agency Producer: Zelda Arnott
Strategist: Binwe Adebayo
Head of Content: Kathryn McConnachie
Client Service: Cherry-Lee Bekker
Art Department: Shaun McAdam, Keenan McAdam / Reel Robot
Production: 10th Street Media
Executive Producer: Darren Kerr
Media Company: JC Decaux
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kleenex's picture

Well the idea worked.

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