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The Bifocal Optical Illusion

Agency Network: 
Published/Aired: 
July 2015
Super-Pharm:  The Bifocal Optical Illusion
Super-Pharm Outdoor Ad -  The Bifocal Optical Illusion

Description

We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.

Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.

Advertising Agency: BBR Saatchi & Saatchi, Israel
VP Creative: Nadav Pressman
Creative Director: Idan Levy
Creatives: Ronen Kornberg, Niv Herzberg
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Highest Rated

kleenex's picture

I agree.

kleenex
Activity Score 58797
Web Designer/Developer
damnson's picture

It works, but we've seen plenty of similar ideas before.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I agree.

kleenex
Activity Score 58797
Web Designer/Developer
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