The Bifocal Optical Illusion
Description
We used a special graphic technique which created an optical illusion, combining two messages in one billboard. Each message was revealed from a different distance, simulating the exact effect of bifocal glasses.
Outdoor advertisement created by Saatchi & Saatchi, Israel for Super-Pharm, within the category: Health.
Advertising Agency: BBR Saatchi & Saatchi, Israel
VP Creative: Nadav Pressman
Creative Director: Idan Levy
Creatives: Ronen Kornberg, Niv Herzberg
VP Creative: Nadav Pressman
Creative Director: Idan Levy
Creatives: Ronen Kornberg, Niv Herzberg
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