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Last Minute Billboard

Agency Network: 
Published/Aired: 
August 2011
Sunweb Travel:  Last Minute Billboard
Sunweb Travel Outdoor Ad -  Last Minute Billboard

Description

Outdoor advertisement created by N=5, Netherlands for Sunweb Travel, within the category: Transport.

Caption

Our offers are so last minute that we could only create this billboard last minute.

Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Directors: Jeroen van der Sluis, Lukas van der Ven
Art Director: Marco de Jong
Copywriter: Thijs Bontje
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abake's picture

Interesting, but unless the billboard is on a high-traffic corner and the offer gets changed every half an hour I don't see how the idea really is brought to life...

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

I am going to agree with you.

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

I am going to agree with you.

kleenex
Activity Score 58797
Web Designer/Developer
atb2005's picture

Who's that guy? Someone from the agency? The company? Are they changing the message? How often? This images says nothing. Also, what if someone tags that board? Not working for me.

atb2005
Activity Score 13557
picky2's picture

In 10 days the billboard changed 3 times. And its near Leidseplein, one of the busiests squares in Amsterdam

picky2
Activity Score 280
Copywriter
dsklan's picture

10 days?! the guy was standing 10 days in front of the billboard waiting for calls?!

dsklan
Activity Score 1926
Art Director at homeshop
ivang's picture

Like it. simple and strong

ivang
Activity Score 6
Art Director
Roger Keynes's picture

Then why not hand paint the 'last minute' line?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

picky2's picture

Because the idea for this campaign was't last minute. DUH.

picky2
Activity Score 280
Copywriter
JHam's picture

cool

JHam
Activity Score 58
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