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Agency Network: 
Published/Aired: 
July 2011
SunSmart:  Cut Out
SunSmart Outdoor Ad -  Cut Out

Description

Outdoor advertisement created by Cooch Creative, Australia for SunSmart, within the category: Public Interest, NGO.

Caption

Cutting your sun exposure is easier than cutting out a skin cancer.
Free 30+ sunscreen
There is nothing healthy about a tan
Protect yourself 5 ways from skin cancer

Advertising Agency: Cooch Creative, Perth, Australia
Executive Creative Director: Ron Samuel
Creative Director / Copywriter: Ron Samuel
Art Director: Spencer Battista
Copywriter: Mick Colliss
Art Director: Aleisha Zappia
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Highest Rated

Divvya Prakash's picture

wow

Divvya Prakash
Activity Score 29
Creative Director at Newdelhi
Roger Keynes's picture

Kewell.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ace85le's picture

I like it. Impactful and interesting.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

HKV's picture

i agree too... its nice

HKV
Activity Score 2
studioblossoms's picture

Conceptual and neatly done :) I feel instead of man's hand a woman's hand would have suited more...for a neatly manicured hand would have made more justice..my 2 cents

studioblossoms
Activity Score 93
blossoms, 2010, bramha chambers, 3rd floor, tilak road, sadashiv peth, pune 411030. Maharashtra, India
Phillhb's picture

Great idea, but i could see it being abused

Phillhb
Activity Score 377
atb2005's picture

I agree with Phillhb and that's why I think this is totally fake. It's nice though. Still, that "there is nothing healthy about a tan" is one of the most ignorant statements ever made.

atb2005
Activity Score 13557
Ron Burgundy's picture

+1

but still cool interaction idea

btw, lotion dispenser...wheres Curious Pencil for the commentary?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
kleenex's picture

Thumbs up from me.

kleenex
Activity Score 58793
Web Designer/Developer
NataliaLima's picture

I just love when a good idea is also very useful.

NataliaLima
Activity Score 1380
Rotzgoht's picture

Nice. But I also see masturbatory homeless man being exceedingly thankful. Ick.

Rotzgoht
Activity Score 186
GregJ's picture

Mixed feelings. Interesing solution but don't know if I'd be sticking my hand in there. Hope it works of course.

GregJ
Activity Score 48
Graphic Designer
Divvya Prakash's picture

wow

Divvya Prakash
Activity Score 29
Creative Director at Newdelhi
Divvya Prakash's picture

cool ..nice1

Divvya Prakash
Activity Score 29
Creative Director at Newdelhi
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