Agency Network: 
July 2011
SunSmart:  Cut Out
SunSmart Outdoor Ad -  Cut Out


Outdoor advertisement created by Cooch Creative, Australia for SunSmart, within the category: Public Interest, NGO.


Cutting your sun exposure is easier than cutting out a skin cancer.
Free 30+ sunscreen
There is nothing healthy about a tan
Protect yourself 5 ways from skin cancer

Advertising Agency: Cooch Creative, Perth, Australia
Executive Creative Director: Ron Samuel
Creative Director / Copywriter: Ron Samuel
Art Director: Spencer Battista
Copywriter: Mick Colliss
Art Director: Aleisha Zappia
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Highest Rated

Divvya Prakash's picture


Divvya Prakash
Activity Score 23
Creative Director at Newdelhi
Roger Keynes's picture


Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

ace85le's picture

I like it. Impactful and interesting.

Activity Score 3933
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

HKV's picture

i agree too... its nice

Activity Score 2
studioblossoms's picture

Conceptual and neatly done :) I feel instead of man's hand a woman's hand would have suited more...for a neatly manicured hand would have made more 2 cents

Activity Score 93
blossoms, 2010, bramha chambers, 3rd floor, tilak road, sadashiv peth, pune 411030. Maharashtra, India
Phillhb's picture

Great idea, but i could see it being abused

Activity Score 373
atb2005's picture

I agree with Phillhb and that's why I think this is totally fake. It's nice though. Still, that "there is nothing healthy about a tan" is one of the most ignorant statements ever made.

Activity Score 13489
Ron Burgundy's picture


but still cool interaction idea

btw, lotion dispenser...wheres Curious Pencil for the commentary?

Ron Burgundy
Activity Score 1616
Art Director at Southern California
kleenex's picture

Thumbs up from me.

Activity Score 57557
Web Designer/Developer
NataliaLima's picture

I just love when a good idea is also very useful.

Activity Score 1376
Rotzgoht's picture

Nice. But I also see masturbatory homeless man being exceedingly thankful. Ick.

Activity Score 184
GregJ's picture

Mixed feelings. Interesing solution but don't know if I'd be sticking my hand in there. Hope it works of course.

Activity Score 46
Graphic Designer
Divvya Prakash's picture


Divvya Prakash
Activity Score 23
Creative Director at Newdelhi
Divvya Prakash's picture

cool ..nice1

Divvya Prakash
Activity Score 23
Creative Director at Newdelhi
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