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Stronger Together

Agency Network: 
Published/Aired: 
July 2020

Description

As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.

So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.

Advertising Agency: BBDO Minneapolis, USA
Executive Creative Director: Tim Mattimore
Creative Director: Nathalia Resende
Design Director: Ian McAllister
Copywriter: Joanna Stubbins
Creative Technologist: Justin Mueller
Planning Director: Jessica Teigen
Account Executive: Nora Kubiaczyk
Production Company: Street Factory Media
Director: Mike Jones
Executive Producer: Greta Omann
Editorial: Drive Thru
Editor: Braden Doucette
Finish: Drive Thru
Color: Braden Doucette
Marketing Director: Heather Green / Global Business Director
Brand Manager: Addriennne Hovland / Global Portfolio Leader
Associate Brand Manager: Morris Goodwin, Michelle Seywerd
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