Everything is more interesting with Stella Noire, even Montevideo's night scene. This is why we created billboards that stand out after sundown. Luminescent ink was used to incorporate artwork around the beer, which was invisible during the day, coming to life only at night time.
Outdoor advertisement created by WILD Fi, Uruguay for Stella Artois, within the category: Alcoholic Drinks.
Operation Manager: Valentina Negreira
Sr. Creative Director: Rafael Borges
Creative Director: Sofía Escofet
Creative Copywriter: Martín Tenagla
Creative Director: Bernardo Álvarez
Client Partner: Soledad Magnone
Client Partner: Sofía Artola
Client Partner: Ignacio Sanchez