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Agency Network: 
Published/Aired: 
December 2009
St Matthew-in-the-City Outdoor Ad -  Joseph & Mary

Description

Outdoor advertisement created by M&C Saatchi, New Zealand for St Matthew-in-the-City, within the category: Professional Services.

Caption

Poor Joseph. God was a hard act to follow.

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Art Director: James Bowman
Copywriter: Nicci Doak
Illustrator: Dean Proudfoot
Group Account Director: James Johnston
Account Director: Jo Harwood
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Highest Rated

jackmancer2017's picture

poor Joseph

jackmancer2017
Davosk's picture

Blasphemy, love it.

Davosk
Activity Score 4813
Art Director
clayology com's picture

Already a controversy....

clayology com
Activity Score 245
Producer/Director at India |

Ads u create needs Attention!! http://www.claycardstudio.com

dsklan's picture

brilliant!

dsklan
Activity Score 1926
Art Director at homeshop
mikeelrapido's picture

Everyone will look at it!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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desailly's picture

So Christians DO have a sense of humour.

desailly
Activity Score 470
Copywriter
warreno's picture

No, actually, they don't; the billboard was vandalized with paint soon after it was (ahem) erected.

warreno
Activity Score 222
J Designer's picture

...It was vandalized by only one (or two) people, not the whole Christian faith.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
jackmancer2017's picture

poor Joseph

jackmancer2017
jumendoza's picture

brillant great

jumendoza
Activity Score 40
Copywriter at instituto de artes
picopalqlea's picture

very true, no body knows what happened with that pour guy... some say he opened a bar some where in europe and invented the the cane dance...

picopalqlea
Activity Score 999
picopalqlea's picture

very true, no body knows what happened with that pour guy... some say he opened a bar some where in europe and invented the the cane dance...

picopalqlea
Activity Score 999
Hibon's picture

Is this funny ? Maybe in Australia & New Zealand.

Hibon
Activity Score 3734

Simple ideas are the best !

mial's picture

that's funny to me, so maybe in Argentina is funny too.
Congrats, made me laguh, a lot

mial
Activity Score 6
Copywriter at adn
warreno's picture

This one makes me so very happy, not the least because it was vandalized only hours after it was put in place. I suppose that, since there's no commandment against damaging others' goods, some fine Christian soul someplace felt justified in committing his crime.

warreno
Activity Score 222
satrianee's picture

Brave and a little sarcastic.. Love it. Poor Mary, she looks like it would last haha.

satrianee
Activity Score 3748
jsmithaddesign's picture

Funny, but unnecessary.

jsmithaddesign
Activity Score 2
Art Director at Portfolio Center - Atlanta, GA
bad astronaut's picture

this would be a great t-shirt.......

bad astronaut
Activity Score 544
morse's picture

Is this a real church? Did the prove give his blessing for this piece of advertising?

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

J Designer's picture

Yes it’s a real church. St Matthews in the City commissioned Saatchi to come up with this billboard before Christmas. They said “It's playing on those who think of [god as] being male and, impregnating Mary in a very literal way,whereas I (Archdeacon Glynn Cardy), and most of the people at St Matthews, don't have that belief at all."

J Designer
Activity Score 2420
Graphic Designer at Click Clack
thenewguy's picture

I'm surprised then, that the Archdeacon and whoever else could give the OK for this, did so. Usually, religious clients don't like being poked fun at. In fact, the major religions of the world very much dislike being poked fun at. Which is a shame, because most people like, and can relate to, self-deprecating humour. My bet is that this will have a very positive effect for this church, or, would have had some hacks not vandalized it.

thenewguy
Activity Score 127
Copywriter at Quebec
EdU SiLvA's picture

OMG! this is great! congrats!!!!!

EdU SiLvA
Activity Score 15
Universidad Casa Grande
sarvagya's picture

Ha ha..... that's really funny.

sarvagya
Activity Score 77
art trainnee |

Sarvagya

Migzter13's picture

I've seen this in a paper.. I see the point of it being funny.. but yeah.. they DO have a reason to call it blasphemous.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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