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Send your own SOS distress signal

Agency Network: 
Published/Aired: 
July 2011
SOS:  Send your own SOS distress signal
SOS Outdoor Ad -  Send your own SOS distress signal

Description

The campaign aims to emphasize the urgency to act to counter the indebtedness spiral. To launch this campaign, the En Masse collective has painted a giant cartoon strip (54ft x 6ft) on the St-Laurent Boulevard, on July 7th. The story of the main “Strangled” character from previous campaign "Debt hurts" thus continues in a cartoon strip. The journey of the main character takes place in an underwater environment, a great classic easy to understand, which also reminds clearly the name of SOS Dettes. The use of a cartoon strip as a media is justified in many ways: the impact of the image per se, the cartoonist’s creativity and the perception of the fine Art for this kind of advertising campaign.

Outdoor advertisement created by GVM, Canada for SOS, within the category: Public Interest, NGO.

Caption

Send your own SOS distress signal. Text SOS to 888999. sosdettes.ca

Advertising Agency: GVM, Montreal, Canada
VP executive: Sylvie Paradis
Creative Director: Frédéric Tremblay
Strategic and media planner: Virginie Roy
Copywriter: Virginie Roy
Photo: Alain Desjean
Realisation: Iouri Philippe Paillé
Post-production: Benjamin Lussier
Artists: Rupert Bottenberg, Krista Bursey, Fred Casia, Arly Padan, Pascal Rodrigue, Carlos Santos / En Masse collective
Music: Misteur Valaire, "Cass Hole"
Billboard: Publicité Sauvage
SMS: Piranha
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Highest Rated

exoduskutub's picture

so the final solution is a small island with danger in every corner.
not too impact idea for the final campaign

exoduskutub
Activity Score 12
Graphic Designer
ace85le's picture

LOVEsss it!!!

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Boxey's picture

It looks cool, but to say that creativity and art justify the use of a cartoon strip makes no sense.

Boxey
Activity Score 8879
Melaleuca In-House
exoduskutub's picture

so the final solution is a small island with danger in every corner.
not too impact idea for the final campaign

exoduskutub
Activity Score 12
Graphic Designer
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