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Make.Believe, UC

Campaign
Agency Network: 
Published/Aired: 
January 2010
Sony:  Make.Believe, UC

Description

Copywriter for brand line “make.believe”: Lee Hemstock, Dario Nucci

Outdoor advertisement created by 180LA, United States for Sony, within the category: Electronics, Technology.

Caption

Make.Believe
Believe that anything you can imagine, you can make it real.

Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer / Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry
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morse's picture

The print is not doing justice to the TV ads.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

daniel ieraci's picture

Completely agree.

daniel ieraci
Activity Score 333
Art Director
Marlus Lau's picture

That's true.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
AXAY555's picture

i think prints r doing wht they hav to do...prints r talking abt the TVC...so as a campaign the TVC is what they want to highlight...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
scarfinati's picture

Doesnt work for me. The phrase is getting twisted. Its believe first then make.

scarfinati
Activity Score 843
Art Director
mgriff21's picture

This campaign seems like more of a call to action for prospective employees for the company (180LA) rather than for Sony.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

arsonizta's picture

i love sony

arsonizta
Activity Score 18
Web Designer/Developer at University of Santo Tomas
shahidali's picture

Superb concept and Excellent AD. We don't need to mix up the print with the TVC to judge a print.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

rolling.stone's picture

nice, best of the series

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

slip's picture

believe. make.

slip
Activity Score 919
designer |

SJB

badvertising's picture

Awesome tag line but the art direction doesn't seem very fresh.

badvertising
Activity Score 66
Copywriter at Y&R San Francisco
sandhya rao's picture

for me this looks like an ad for promoting animation(institution)

sandhya rao
Activity Score 217
india
AXAY555's picture

its 'Uncharted 2' a game for Sony Playstation 3

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
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