3D paper-crafted horses

Agency Network: 
July 2011
Sony / Dry the River:  3D paper-crafted horses
Sony Outdoor Ad -  3D paper-crafted horses


Creative Xavier Barrade

Outdoor advertisement created by Foam, United Kingdom for Sony, within the category: Recreation, Leisure.

Watch the making of here: http://www.youtube.com/watch?v=qkNYS_lip_k
Advertising Agency: http://www.foamagency.com/">FOAM, Sony Music Creative, UK
Creative directors: Phil Clandillon, Steve Milbourne
Producer: Simon Poon Tip
Director: Ricky Stanton
Screenprinting: Bob Eight Pop
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kleenex's picture


Activity Score 58777
Web Designer/Developer
Troll's picture

That's cool.
Screw lenticulars and AR codes. With this I don't need to swing my head from side to side like a pigeon or download some retarded app that sends my phone into a seizure.

Activity Score 672
Copywriter |


Argos's picture

My favorite thing about this design is that the three-dimensional nature of the poster makes it difficult to paste other posters over top of it. Many times, you can put up a really nicely designed poster on a public bulletin board, but someone working for a competing event will post their poster over top of yours. The 3D nature of the poster makes it very difficult to just slap something else on top of it.

Activity Score 2
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