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Empty bottle

Agency Network: 
Published/Aired: 
July 2009
Something Specia:  Empty bottle
Something Specia Outdoor Ad -  Empty bottle

Description

Outdoor advertisement created by TXT, Colombia for Something Specia, within the category: Alcoholic Drinks.

Advertising Agency: TXT, Bogotá, Colombia
VP Creative: Harold Trompetero
Creative Director: Javier Beltran Tolosa
Art Director: Juan Carlos Parra
Graphic Designer: Oscar Suárez
Production: Paola Mejía
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Guest's picture

Señores!!!! digan lo que vayan a decir a continuación....que ya se ha hecho, que qué chanda de campaña, que se bebieron la botella y q dejaron el cuncho... lo que sea... a mi me parece que esa campaña es muuuyyy bacana...felicitaciones a los GRÁFICOS y CREATIVOS.

buena vaina!!!!

• M •

Guest
Guest's picture

ok

Guest
Guest's picture

no pasa nada. q cosa tan marrana. el primer comentario tiene q ser del dueño de la idea.
una cuenta tan del putas y salir con esto??? pudieron hacer algo mejor con ese acrílico, es más hasta sin acrílico.

Guest
alexander_bickov's picture

Alcohol is an evil :P

alexander_bickov
Activity Score 3279
AmOgodzzz's picture

Brilliant outdoor! This is the kind of stuff I stay up all night trying to come up with.

AmOgodzzz
Activity Score 824
Copywriter at School of Visual Arts
beingofageoldgrace's picture

nothing special

beingofageoldgrace
Activity Score 353
AmigoInvisible's picture

I think that in this particular execution, the fact that there's nothing except the almost empty bottle and the obligatory legal copy below at the center makes the cautionary message seem more relevant to the concept than it actually is (it has nothing to do with the idea).

Whereas in other ads the usual "excess drinking is harmful for your health" seems more like it was stuck for legal obligations, here it seems as if it is complementing the visual. The lack of any other copy and the prominence resulting from being center-justified, bold, white letters only add to this notion.

Concept-wise, I neither love it nor hate it.

Good luck.

AmigoInvisible
Activity Score 195
Guest's picture

Totally agree / Totalmente de acuerdo

Guest
juuaan's picture

intrepid. i like it, parceros.

juuaan
Activity Score 13
Copywriter
Guest's picture

arresting visual, but that's about it.

just because something is made bigger doesn't mean there is an idea around it.

Guest
judy29's picture

i have see one..
it's the money in the middle.
it's a AD for bank...

judy29
Activity Score 6
justaguyh's picture

can someone pls translate the line bellow?

justaguyh
Activity Score 23
copywriter
Guest's picture

excessive drinking is harmful to health 30-86. prohibits the sale of alcoholic beverages to minors 24-94. is only the law regulating the sale of liquor. intentionally i think so.

Guest
gon_enelcamino's picture

so where's the idea?

gon_enelcamino
Activity Score 838
Underground
Guest's picture

I had never seen an alcohol ad with an empty bottle. Makes me want to go out and party!
For sure a fresh idea. Great stuff.

Guest
Guest's picture

I like!

Guest
Guest's picture

intelligent execution, i like it so much!!

daab

Guest
Guest's picture

idea: what you see through the empty glass is distorted and blurry.

Guest
Guest's picture

i almost like it but i dont.

Guest
Guest's picture

Muy buena pieza, felicitaciones A Javier y al Suaréz

Guest
Guest's picture

Is beatiful!!!!!!!!! Congratulations !!!!!!!!

Guest
Guest's picture

una idea normal, una visual bonita.

Guest
A stranger abroad's picture

The only difference between this and the - literally - centuries old technique of displaying an oversized model of your wares to attract attention is that it is placed in a bus stop rather than just standing at POS.

There is a razor shop down the road with a giant plastic electric razor standing outside the door. There is a giant glass of Guinness standing outside a faux irish pub in my neighbourhood.

Putting novelty POS items in a bus stop does not make them an idea.

A stranger abroad
Activity Score 427
Copywriter at Singapore
Guest's picture

dios mio que antiguo esto. Que mal estan estos hdp. Nunca habia comentado ninguna pieza pero esto si se merece. Es mi primer coment en los 4 años que visito esta página. Esa bien que uno apoye a sus amigos. Pero no les mientan con esos comentarios. Es realmente antiguo.

Guest
Guest's picture

Muchos comentarios se nota que están escritos por la agencia; la verdad un "poco" exagerados para una pieza que sólo está bien hecha.

Guest
Guest's picture

Para la gente que dice que es una mala campaña, que los comentarios buenos solo los hace la agencia y los amigos y bla bla bla ... hasta ahora me entero de que agencia hizo esto, como para que digan que son mis amigos o algo asi. Trabajo en publicidad y en este momento estoy terminando un estudio de mercado sobre recordación de campañas publicitarias en eucoles (paraderos de buses para los que no saben) y esta campaña junto con otra de alpina son las mas recordadas (casi que las UNICAS, tristemente) .... si, la gente pasa por los paraderos y ni siquiera mira el impreso por lo aburridos y básicos que son, esta campaña logró lo importante y es generar recordacion haciendo algo diferente y mostrando el inicio a una nueva etapa en la publicidad exterior en Colombia. Felicitaciones.

Guest
ralphstieber's picture

cool, great ambient idea...

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
Charlie_12's picture

Meu deus, vai criar perfil falso assim no inferno pra ganhar bronze.

Charlie_12
Activity Score 97
SamRiv's picture

Lo bueno de esta campaña es que rombio el concepto de publicidad impresa, solo eso.

SamRiv
Activity Score 20
SamRiv's picture

Lo bueno de esta campaña es que rompió el concepto de publicidad impresa, solo eso.

SamRiv
Activity Score 20
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